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Dirk Schart | Find the Right Go-To-Market Strategies
Manage episode 316662984 series 3262645
Steffen Horst에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Steffen Horst 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Going to market with your product, service, or experience is the most important moment in your company’s development. Deciding HOW to get there is critical.
Dirk Schart is the CMO and President of RE’FLEKT. A brand and growth leader and creator of the Tech Circle community, Dirk understands how to bring complex products to the right markets. While most companies only focus on a single lane of the go-to-market highway, Dirk advises startups to have the flexibility and vision to utilize multiple lanes, enabling them to reach the right audience in such a way that they are creating a 10x user experience. This includes:
- How to define the go-to lanes of marketing, product, and sales
- How to select the correct lane for your business
- Determining the right time to switch lanes
- And more
Whether you are a large or small company, taking your first or third product to market, this episode is worth a listen.
226 에피소드
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