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Claire Nance | Strategies for In-Game Advertising
Manage episode 380138482 series 3262645
Steffen Horst and Dave Antil에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Steffen Horst and Dave Antil 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Gaming has never been bigger…
With 1/3 of the global population engaging in gaming, there’s an immense opportunity for marketers to use gaming as a media channel.
In this episode, Claire Nance will cover why marketers should pay attention to gaming as a media channel.
Claire is the Head of Global Communications & Industry Marketing at Activision Blizzard, one of the world’s largest interactive entertainment companies.
She’s here to share her expertise on gaming & advertising, including:
- Common misconceptions about gaming audiences
- 3 ways brands can interact with games
- A “player-first” approach to advertising
- And more
205 에피소드
공유
