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Bud Torcom | The Continuing Facebook Gold Rush
Manage episode 316663069 series 3262645
Steffen Horst에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Steffen Horst 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Facebook ads are cheap. You can segment your audience to the nth degree.
But all that doesn't matter if you don’t take one more step, says Bud Torcom, CEO and co-founder of digital marketing agency Mazama Media.
Bud sees a lot of companies going about their social media marketing all wrong. The solution: a blend of tried-and-true marketing principles and taking advantage of the innovation available on platforms like Facebook and Instagram.
If you think Facebook doesn’t work… Bud tells you what you may be doing wrong, as well as…
- The role of creative with segmented audiences
- The best way for a new company to capitalize on social media
- Why branding still matters
- Facebook and Instagram’s next sweet spot
- And more
227 에피소드
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