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Brook Jay | Inside a Hybrid Agency Model
Manage episode 389159679 series 3262645
Steffen Horst and Dave Antil에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Steffen Horst and Dave Antil 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
What is the difference between the collective agency model and the traditional agency model—and how can a hybrid model work to your advantage?
I’m joined by Brook Jay, founder and CEO of All Terrain, an independent brand strategy and activation powerhouse.
In this episode, Brook shares her journey of over 25 years of designing memorable consumer experiences for brands that translate into real time ROI.
She’ll also cover how her agency’s model has shifted over time—and her advice for traditional agencies looking to transition to collective or hybrid agencies.
205 에피소드
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