Episode 246: Jason Portnoy: Ask Jason Q&A 51

Perfectly Mentored with Jason Portnoy

“Ask Jason” is a weekly segment where JPORT Media founder Jason Portnoy responds to questions submitted by our listeners. This week, we’re diving into a handful of relevant topics for small business owners, especially those in marketing and e-commerce.

In this episode of the Ask Jason Show, hosts Jason and Megan delve into the multifaceted marketing world, offering tailored advice and debunking one-size-fits-all solutions. Topics range from the intricacies of achieving ROI in e-commerce to the efficacy of TikTok ads. Jason and Megan emphasize the importance of context and detail in marketing strategy, advocating for a personalized approach over generic methods. Additionally, the episode touches on the significance of selecting an e-commerce niche that aligns with one's passion, challenging the quick-rich mentality. They also briefly explore the role of supplements and health, advocating for a personalized approach based on individual deficiencies.

Topics Covered:

1. The Fallacy of One-Size-Fits-All in Marketing [4:52]
2. Efficient Ad Agency Management [5:30]
3. Rejecting Get-Rich-Quick Mentality in E-Commerce [7:15]
4. Meta as a Leading Advertising Platform [10:05]
5. TikTok Ads & Creativity [11:14]
6. Supplementing for Deficiencies [13:42]

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1. Website
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3. TikTok

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