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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX


1 #725: Consumer confidence...and caution...with Eric Miao, Attentive 25:00
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Are brands prepared for a consumer base that's simultaneously more confident and more cautious? Agility requires not just reacting to current consumer behavior but anticipating the shifts to come. It also requires a deep understanding of the nuances within different consumer segments, particularly as generational behaviors diverge. Today, we're going to talk about the evolving landscape of consumer confidence, especially among Gen Z and Millennials, and what this means for brands navigating the current market. To help me discuss this topic, I'd like to welcome, Eric Miao, Chief Strategy Officer at Attentive. About Eric Miao Eric Miao on LinkedIn: https://www.linkedin.com/in/eric-miao-62313b9/ Resources Attentive: https://www.attentive.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Payments on Fire™
모두 재생(하지 않음)으로 표시
Manage series 101397
Glenbrook Partners, LLC, Glenbrook Partners, and LLC에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Glenbrook Partners, LLC, Glenbrook Partners, and LLC 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Podcasts from Glenbrook Partners on the latest developments in payments and fintech. Featuring interviews with opinion leaders, Glenbrook's own take on emerging technologies and industry trends, other news and views on this dynamic industry.
…
continue reading
274 에피소드
모두 재생(하지 않음)으로 표시
Manage series 101397
Glenbrook Partners, LLC, Glenbrook Partners, and LLC에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Glenbrook Partners, LLC, Glenbrook Partners, and LLC 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Podcasts from Glenbrook Partners on the latest developments in payments and fintech. Featuring interviews with opinion leaders, Glenbrook's own take on emerging technologies and industry trends, other news and views on this dynamic industry.
…
continue reading
274 에피소드
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Payments on Fire™


1 Episode 272 - Fanning the Flames - 2025 Mid-Year Payments Industry Trends Update 52:45
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In our 2024 Wrap Up episode, we looked into our crystal ball to predict how different payments themes may evolve in the coming year; however, this industry delivers headlines at a rapid-fire pace (by the way, are you subscribed to Payments News?) and it can be hard to keep up. To help you read the tea leaves in the mountains of publications, Yvette Bohanan rounded up Chris Uriarte and Drew Edmond for this mid-year update on payments industry trends. Tune in to hear updates and perspectives on the following topics: Regulation, including the Durbin Amendment, CCCA, and Click-to-Cancel Stablecoins Agentic Commerce Tokenization Fraud and Risk, including Visa's VAMP and passkeys…
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Payments on Fire™


1 Episode 271 - Sufficiently Solving the Non-Sufficient Funds Puzzle with Chanan Lavi, Kipp 40:24
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In this episode, Drew Edmond is joined by Chanan Lavi, CEO and Co-founder of Kipp, to discuss solutions to one of the most common card decline reasons - non-sufficient funds. Listen in as they talk about how to optimize these transactions and explore the implications for merchants, issuers, and consumers.…
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Payments on Fire™


1 Episode 270 - Fanning the Flames - Beyond “Behind”: Rethinking US Instant Payments 24:03
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How fast is fast enough? When we look at fast payments data across countries, the US comes in pretty far behind in transactions per capita. And on the surface, this makes sense. FedNow is still new, and RTP volumes are relatively low. Join Russ Jones and Will Eisler at the Glenbrook water cooler as they debate a looser definition of fast payments, explore challenges for adoption of traditional fast payments systems in the US, and ponder if the US actually has a more advanced and widely adopted “fast” payments ecosystem when we consider how Americans are experiencing faster money movement.…
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Payments on Fire™


1 Episode 269 - Designing Digital Financial Services for Women is Designing for All, with Sonja Kelly, Women's World Banking Institute 49:21
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In our third episode in a series to spotlight the latest in global developments in payment systems from a financial inclusion lens, Sonja Kelly, Global Head of Women’s World Banking Institute, joins Joanna Wisniecka to dive into design principles for inclusive digital financial systems and how all end users benefit when design considers the specific needs of women. Listen in as they discuss barriers to women’s financial inclusion, the critical importance of addressing safety and trust issues, and potential benefits and risks associated with emerging technologies like AI and CBDCs.…
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Payments on Fire™


1 Episode 268 - Rethinking Payment Optimization Through the Merchant of Record Model, with Rehman Baig, FlexFactor 40:39
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In this episode, Rehman Baig, Chief Product Officer at FlexFactor joins Drew Edmond to talk about how FlexFactor is rethinking payments optimization through a Merchant of Record model. For most people in the industry, “Merchant of Record” is usually associated with global tax compliance and marketplaces, not optimization. But FlexFactor is using it to directly address failed payments and auth rate challenges in a way that merchants simply can’t do on their own. This is a fascinating conversation for anyone working to solve performance issues at scale, especially if your team has ever looked at your decline rate and said, “We’ve tried everything. What now?”…
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Payments on Fire™


Would you let a software agent, powered by AI, search, select, and complete a purchase on your behalf? Will a merchant be able to tell if there’s a human or robot behind the transaction? What about risk and regulation concerns? Russ Jones and Drew Edmond spent some time at the Glenbrook water cooler this week to consider the rapidly emerging topic of agentic commerce and agentic payments. Tune in as they explore different industry perspectives in order to understand the implications of this new technology in the payments ecosystem.…
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Payments on Fire™


1 Episode 266 - Innovating Inclusive Financial Systems on the African Continent, Sabine Mensah, AfricaNenda 48:52
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In a series of episodes, Glenbrook's Joanna Wisniecka will to bring you up to speed on what’s happening globally as countries modernize payment networks and reach individuals and businesses through faster payment systems. In this episode, Joanna welcomes Sabine Mensah, Deputy CEO of AfricaNenda, a leader in financial inclusion, to explore Africa's dynamic path towards inclusive instant payment systems and the need for continued innovation and collaboration to enable access to financial services for all Africans on the continent by 2030.…
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Payments on Fire™


1 Episode 265 - Solving the Authentication Conundrum, with Rocky Scales, IDgo 40:04
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Here’s a payments conundrum for you: We now have more ways to authenticate access to an online account or app than ever before. And yet, account takeover (ATO) - basically unauthorized access to an account - is at record levels. In this episode, Glenbrook’s Yvette Bohanan and Chris Uriarte are joined by Rocky Scales, CEO of IDgo, to explore this multifaceted problem. Tune in as they discuss the vulnerabilities in authentication techniques, the need for better consumer education, and how financial institutions and businesses can implement more secure and user-friendly authentication systems to counteract evolving threats from sophisticated fraud methods.…
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Payments on Fire™


1 Episode 264 - A PSP’s Guide to Maximizing Merchant Performance, with Brant Peterson, Worldpay 46:31
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In this episode, Brant Peterson, Head of Enterprise Product, North America at Worldpay, joins Drew Edmond to talk about payment optimization through the perspective of a payment service provider. Worldpay is one of the world’s largest global PSPs - it processed over 2.5 Trillion Dollars in 2024, which was made up of 50 Billion transactions. Tune in to hear their perspectives on payment optimization and solutions that PSPs can offer merchant customers to help them improve their approval rates.…
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Payments on Fire™


1 Episode 263 - Driving Digital Financial Inclusion: The Journey We’re On and the Road Ahead - Michael Wiegand, Gates Foundation 51:17
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With this episode, we are launching a series to explore the current state of global financial inclusion efforts from a payments perspective. Joanna Wisniecka joins Yvette Bohanan to chat with Michael Wiegand, Director of Inclusive Financial Systems at the Gates Foundation, about the work the Foundation is doing globally and the transformative impact of digital financial inclusion on economies and societies.…
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Payments on Fire™


1 Episode 262 - Bot Attacks Are Getting Smarter...Are You? - Nate Kharrl, Spec 38:42
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Spec co-founder and CEO Nate Kharrl joins Yvette Bohanan on Payments on Fire to dig into some of the tactics and tech that is enabling today's fraud schemes, and how GenAI is redefining the payments risk landscape.
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Payments on Fire™


1 Episode 261 - Fanning the Flames: Global Payments Acquisition of Worldpay 25:45
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Glenbrook partners Bryan Derman, Chris Uriarte, and Simon Skinner jump on a special Fanning the Flames episode of Payments on Fire to give a first take on the Global Payments acquisition of Worldpay. Tune in to hear their strategic perspective on the deal.
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Payments on Fire™


1 Episode 260 - Scams, Stings, and Swindles in Payments #2 - David Maimon, SentiLink 21:33
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David Maimon, head of Fraud Insights at SentiLink, joins Yvette Bohanan for another episode to raise awareness about different fraud tactics and their impacts. In this conversation, Yvette and David explore the intricacies and implications of Credit Profile Numbers (CPNs) and synthetic identity fraud, as well as “zombie debt” and assumed identity fraud. Listen in to hear the implications of these fraud schemes and how industry professionals can get ahead of them.…
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Payments on Fire™


1 Episode 259 - Using Real-Time Merchant Intelligence to Enhance Transaction Visibility, with Oban MacTavish, Spade 39:54
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“Payments Performance Optimization” is a pretty broad term, and it might mean different things to different people. In a series of Payments on Fire episodes this year, Glenbrook’s Drew Edmond will be talking to guests who are approaching payments optimization from a variety of different angles, with a focus on primarily online, card not present merchants. At the end of the day, a merchant wants the maximum number of good transactions to be authorized successfully. It sounds so simple. But is anything in payments really simple? In this episode, Oban MacTavish, CEO and Co-founder of Spade, joins Drew to explore this issue by focusing on merchant data, and how issuers make decisions about card transactions.…
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Payments on Fire™


1 Episode 258 - Giving the Green Light to Surcharging, with Emily Tsitrian, Yeeld 29:43
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As legal and regulatory restrictions have become relaxed in recent years, we’ve been noting the increasing prevalence of surcharges on payment cards here in the U.S. Perhaps it was inevitable that the practice would become more commonplace in our market, which is known around the world for relatively high rates of card interchange and a relatively light touch in financial services regulation. Surcharging is a tricky issue with a lot of different stakeholder perspectives to consider. In this episode, Emily Tsitrian, co-founder of Yeeld, joins Bryan Derman and Drew Edmond to share industry insights on this emerging practice and how businesses can best implement surcharging while staying compliant.…
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