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Magentrix에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Magentrix 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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09 - 3 Expert Tips on Building a Successful Partner Channel

40:22
 
공유
 

Manage episode 424661498 series 3408435
Magentrix에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Magentrix 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Let us know what you think of the podcast.

Our guest today, Hans Peter Bech, has been involved in the channel space for over 3 decades. With more than 25 years in executive roles growing global market shares for information technology companies under his belt, he decided to focus all his energy on strategic business development projects and founded TBK Consult. And as if that wasn’t enough, throughout this time, he has also written not one but 3 published books on channel-related topics.
Topic summary:

Channel sales is a great way to reach the end consumer and so you establish a channel. Now, how do you build that channel to be successful?

What if you’re experiencing great success already but now, how do you expand your channel globally?

Hans discusses what your channel sales strategy should include:

  1. A clear definition of the goals for your channel from day 1 – what you hope to achieve. Keep goals realistic and be sure to track and measure progress.
  2. A complete channel partner program, defining everything from selecting the best partners to guidelines for partners to expectations from partners.
  3. A plan for managing channel partners and all their ongoing requirements.

Listen to the episode for all of Hans’ expert tips on building a successful partner channel.
Read the blog: https://www.magentrix.com/articles/blog/3-Expert-Tips-on-Building-a-Successful-5-5-2022

(0:00) Introduction
(2:14) Hans Peter Bech’s background in channel sales
(4:00) Mapping out a channel strategy: how it impacts the success of the channel
(7:23) Planning for a successful channel: the biggest misconception
(8:39) What makes an exceptional channel partner?
(09:20) 1st Tip: Define goals from day 1
(16:14) 2nd Tip: The channel partners
(29:19) 3rd Tip: Managing the channel partners
(36:06) When does building a successful channel pay off?
(37:12) What results can you expect?
(39:09) Conclusion

This production is brought to you by Magentrix ✨💜
Magentrix is a pioneer in platforms for partner ecosystem management and partner relationship management 🤝

If you haven't already, please like 👍 & subscribe! ✅ And if you enjoyed this episode, please leave us a review on Apple Podcasts ⭐️⭐️⭐️⭐️⭐️ https://apple.co/3HcqSsm See instructions to do so at the end of the episode.
To learn about Magentrix PRM, please visit www.magentrix.com
______
Podcast Credits:
Host: Paul Bird
Executive Producer: Fereshta Nouri
Content & Research: Fereshta Nouri
Graphics & Branding: Fereshta Nouri

  continue reading

챕터

1. Introduction (00:00:00)

2. Hans Peter Bech’s background in channel sales (00:02:23)

3. Mapping out a channel strategy: how it impacts the success of the channel (00:04:09)

4. Planning for a successful channel: the biggest misconception (00:07:32)

5. What makes an exceptional channel partner? (00:08:48)

6. 1st Tip: Define goals from day 1 (00:09:29)

7. 2nd Tip: The channel partners (00:16:23)

8. 3rd Tip: Managing the channel partners (00:29:28)

9. When does building a successful channel pay off? (00:36:15)

10. What results can you expect? (00:37:21)

11. Conclusion (00:39:18)

37 에피소드

Artwork
icon공유
 
Manage episode 424661498 series 3408435
Magentrix에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Magentrix 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Let us know what you think of the podcast.

Our guest today, Hans Peter Bech, has been involved in the channel space for over 3 decades. With more than 25 years in executive roles growing global market shares for information technology companies under his belt, he decided to focus all his energy on strategic business development projects and founded TBK Consult. And as if that wasn’t enough, throughout this time, he has also written not one but 3 published books on channel-related topics.
Topic summary:

Channel sales is a great way to reach the end consumer and so you establish a channel. Now, how do you build that channel to be successful?

What if you’re experiencing great success already but now, how do you expand your channel globally?

Hans discusses what your channel sales strategy should include:

  1. A clear definition of the goals for your channel from day 1 – what you hope to achieve. Keep goals realistic and be sure to track and measure progress.
  2. A complete channel partner program, defining everything from selecting the best partners to guidelines for partners to expectations from partners.
  3. A plan for managing channel partners and all their ongoing requirements.

Listen to the episode for all of Hans’ expert tips on building a successful partner channel.
Read the blog: https://www.magentrix.com/articles/blog/3-Expert-Tips-on-Building-a-Successful-5-5-2022

(0:00) Introduction
(2:14) Hans Peter Bech’s background in channel sales
(4:00) Mapping out a channel strategy: how it impacts the success of the channel
(7:23) Planning for a successful channel: the biggest misconception
(8:39) What makes an exceptional channel partner?
(09:20) 1st Tip: Define goals from day 1
(16:14) 2nd Tip: The channel partners
(29:19) 3rd Tip: Managing the channel partners
(36:06) When does building a successful channel pay off?
(37:12) What results can you expect?
(39:09) Conclusion

This production is brought to you by Magentrix ✨💜
Magentrix is a pioneer in platforms for partner ecosystem management and partner relationship management 🤝

If you haven't already, please like 👍 & subscribe! ✅ And if you enjoyed this episode, please leave us a review on Apple Podcasts ⭐️⭐️⭐️⭐️⭐️ https://apple.co/3HcqSsm See instructions to do so at the end of the episode.
To learn about Magentrix PRM, please visit www.magentrix.com
______
Podcast Credits:
Host: Paul Bird
Executive Producer: Fereshta Nouri
Content & Research: Fereshta Nouri
Graphics & Branding: Fereshta Nouri

  continue reading

챕터

1. Introduction (00:00:00)

2. Hans Peter Bech’s background in channel sales (00:02:23)

3. Mapping out a channel strategy: how it impacts the success of the channel (00:04:09)

4. Planning for a successful channel: the biggest misconception (00:07:32)

5. What makes an exceptional channel partner? (00:08:48)

6. 1st Tip: Define goals from day 1 (00:09:29)

7. 2nd Tip: The channel partners (00:16:23)

8. 3rd Tip: Managing the channel partners (00:29:28)

9. When does building a successful channel pay off? (00:36:15)

10. What results can you expect? (00:37:21)

11. Conclusion (00:39:18)

37 에피소드

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