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Magentrix에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Magentrix 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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02 - 4 Best Practices to Lay the Foundations for Your Channel Partnerships

32:11
 
공유
 

Manage episode 424661505 series 3408435
Magentrix에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Magentrix 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Let us know what you think of the podcast.

Our guest, Steve Kazan is an award-winning channel chief in the channel space for over 27 years now, who has developed quite a repertoire of transforming and elevating channel programs. Today, he is the founder & CEO of Inner Onion, LLC, a company that builds alliances with international technology companies that want or need representation in the United States.

Topic summary:

Your channel partners’ success with you can be determined in various stages. The most important of these stages is the beginning and what you do to set the foundations to attain your channel sales goals. Pay careful attention to practicing transparency early on and giving partners a personal experience.

Steve shares with us his 4 best practices to lay the foundations for your channel program:

  1. Show your channel partners you’ve done the homework - show them a plan
  2. Establish strong and committed partner relationships
  3. Create a brand
  4. Pick great tools & technology

Listen to the episode to hear all of Steve’s insights on how to start channel partnerships off right.
Read the blog: https://www.magentrix.com/articles/blog/4-Best-Practices-to-Lay-the-Foundations-30-9-2021

(0:00) Introduction
(1:54) Steve Kazan’s channel sales background
(2:50) Inner Onion’s mission & history
(4:30) Best practice 1: Show your channel partners you’ve done the homework - show them a plan
(13:44) Best practice 2: Establishing strong and committed partner relationships
(18:44) Best practice 3: Branding
(22:53) Best practice 4: Tools & technology
(26:40) Challenges when not following these best practices
(28:11) Generate higher revenue and company value
(31:00) Conclusion

This production is brought to you by Magentrix ✨💜
Magentrix is a pioneer in platforms for partner ecosystem management and partner relationship management 🤝

If you haven't already, please like 👍 & subscribe! ✅ And if you enjoyed this episode, please leave us a review on Apple Podcasts ⭐️⭐️⭐️⭐️⭐️ https://apple.co/3HcqSsm See instructions to do so at the end of the episode.
To learn about Magentrix PRM, please visit www.magentrix.com
______
Podcast Credits:
Host: Paul Bird
Executive Producer: Fereshta Nouri
Content & Research: Fereshta Nouri
Graphics & Branding: Fereshta Nouri

  continue reading

챕터

1. Introduction (00:00:00)

2. Steve Kazan’s channel sales background (00:02:03)

3. Inner Onion’s mission & history (00:02:59)

4. Best practice 1: Show your channel partners you’ve done the homework - show them a plan (00:04:39)

5. Best practice 2: Establishing strong and committed partner relationships (00:13:53)

6. Best practice 3: Branding (00:18:53)

7. Best practice 4: Tools & technology (00:23:02)

8. Challenges when not following these best practices (00:26:49)

9. Generate higher revenue and company value (00:28:20)

10. Conclusion (00:31:09)

37 에피소드

Artwork
icon공유
 
Manage episode 424661505 series 3408435
Magentrix에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Magentrix 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Let us know what you think of the podcast.

Our guest, Steve Kazan is an award-winning channel chief in the channel space for over 27 years now, who has developed quite a repertoire of transforming and elevating channel programs. Today, he is the founder & CEO of Inner Onion, LLC, a company that builds alliances with international technology companies that want or need representation in the United States.

Topic summary:

Your channel partners’ success with you can be determined in various stages. The most important of these stages is the beginning and what you do to set the foundations to attain your channel sales goals. Pay careful attention to practicing transparency early on and giving partners a personal experience.

Steve shares with us his 4 best practices to lay the foundations for your channel program:

  1. Show your channel partners you’ve done the homework - show them a plan
  2. Establish strong and committed partner relationships
  3. Create a brand
  4. Pick great tools & technology

Listen to the episode to hear all of Steve’s insights on how to start channel partnerships off right.
Read the blog: https://www.magentrix.com/articles/blog/4-Best-Practices-to-Lay-the-Foundations-30-9-2021

(0:00) Introduction
(1:54) Steve Kazan’s channel sales background
(2:50) Inner Onion’s mission & history
(4:30) Best practice 1: Show your channel partners you’ve done the homework - show them a plan
(13:44) Best practice 2: Establishing strong and committed partner relationships
(18:44) Best practice 3: Branding
(22:53) Best practice 4: Tools & technology
(26:40) Challenges when not following these best practices
(28:11) Generate higher revenue and company value
(31:00) Conclusion

This production is brought to you by Magentrix ✨💜
Magentrix is a pioneer in platforms for partner ecosystem management and partner relationship management 🤝

If you haven't already, please like 👍 & subscribe! ✅ And if you enjoyed this episode, please leave us a review on Apple Podcasts ⭐️⭐️⭐️⭐️⭐️ https://apple.co/3HcqSsm See instructions to do so at the end of the episode.
To learn about Magentrix PRM, please visit www.magentrix.com
______
Podcast Credits:
Host: Paul Bird
Executive Producer: Fereshta Nouri
Content & Research: Fereshta Nouri
Graphics & Branding: Fereshta Nouri

  continue reading

챕터

1. Introduction (00:00:00)

2. Steve Kazan’s channel sales background (00:02:03)

3. Inner Onion’s mission & history (00:02:59)

4. Best practice 1: Show your channel partners you’ve done the homework - show them a plan (00:04:39)

5. Best practice 2: Establishing strong and committed partner relationships (00:13:53)

6. Best practice 3: Branding (00:18:53)

7. Best practice 4: Tools & technology (00:23:02)

8. Challenges when not following these best practices (00:26:49)

9. Generate higher revenue and company value (00:28:20)

10. Conclusion (00:31:09)

37 에피소드

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