The Michael Caz Podcast brings you the latest in health, business, relationship, and adventure.
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Christina Martini에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Christina Martini 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Paradigm Shift with Christina Martini와 비슷한 콘텐츠
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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074 Sales-Free Selling for Lawyers – an Interview with Steve Fretzin Part 1 of 2
Manage episode 245666159 series 2086699
Christina Martini에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Christina Martini 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode, Christina Martini and Steve Fretzin discuss:
- The evolution of business development in the law.
- Business development for job security.
- The 3 Ps of business development – planning, process, and performance improvement.
- The power in cross marketing.
Key Takeaways:
- What lawyers need to do now to keep a pipeline of work is very different than what had to be done in the past.
- Attorneys need to be strategic and work on their business development pipeline now to ensure success when times get tough.
- Cross marketing is low hanging fruit – current clients are gold, particularly with regard to all of the different practice areas across which you can service them.
- Evaluate your current situation to identify where the true opportunities are, and then plan accordingly.
“You have to keep your radar up because the next best thing could be right in front of you – you just have to be ready for it.” — Steve Fretzin
About Steve Fretzin: Steve Fretzin is the President of FRETZIN, Inc. a legal business development and marketing company founded in 2004. He was driven into the legal industry during the recession of 2008 when attorneys began calling him for help. While not an attorney himself, Steve has worked with thousands of attorneys in most practice areas. Steve is 100% committed to his clients’ success and works diligently each day to ensure they are achieving their goals of financial and personal freedom.
In addition to publishing “Sales-Free Selling” and “The Attorney’s Networking Handbook,” Steve has been featured in Crains, The Chicago Tribune, WGN radio, NBC news and is a regular monthly columnist for the Chicago Daily Law Bulletin.
Connect with Steve Fretzin:
Twitter: @stevefretzin
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: Steve@Fretzin.com
Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!
YouTube: Steve Fretzin
LinkedIn: Steve Fretzin
Connect with Christina Martini:
Twitter: @TinaMartini10
Website: www.paradigmshiftshow.com
LinkedIn: Christina Martini
Email: christinamartini.paradigmshift@gmail.com
Show notes by Podcastologist: Chelsea Taylor-Sturkie
Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.
117 에피소드
공유
Manage episode 245666159 series 2086699
Christina Martini에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Christina Martini 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode, Christina Martini and Steve Fretzin discuss:
- The evolution of business development in the law.
- Business development for job security.
- The 3 Ps of business development – planning, process, and performance improvement.
- The power in cross marketing.
Key Takeaways:
- What lawyers need to do now to keep a pipeline of work is very different than what had to be done in the past.
- Attorneys need to be strategic and work on their business development pipeline now to ensure success when times get tough.
- Cross marketing is low hanging fruit – current clients are gold, particularly with regard to all of the different practice areas across which you can service them.
- Evaluate your current situation to identify where the true opportunities are, and then plan accordingly.
“You have to keep your radar up because the next best thing could be right in front of you – you just have to be ready for it.” — Steve Fretzin
About Steve Fretzin: Steve Fretzin is the President of FRETZIN, Inc. a legal business development and marketing company founded in 2004. He was driven into the legal industry during the recession of 2008 when attorneys began calling him for help. While not an attorney himself, Steve has worked with thousands of attorneys in most practice areas. Steve is 100% committed to his clients’ success and works diligently each day to ensure they are achieving their goals of financial and personal freedom.
In addition to publishing “Sales-Free Selling” and “The Attorney’s Networking Handbook,” Steve has been featured in Crains, The Chicago Tribune, WGN radio, NBC news and is a regular monthly columnist for the Chicago Daily Law Bulletin.
Connect with Steve Fretzin:
Twitter: @stevefretzin
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: Steve@Fretzin.com
Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!
YouTube: Steve Fretzin
LinkedIn: Steve Fretzin
Connect with Christina Martini:
Twitter: @TinaMartini10
Website: www.paradigmshiftshow.com
LinkedIn: Christina Martini
Email: christinamartini.paradigmshift@gmail.com
Show notes by Podcastologist: Chelsea Taylor-Sturkie
Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.
117 에피소드
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Paradigm Shift with Christina Martini와 비슷한 콘텐츠
The Michael Caz Podcast brings you the latest in health, business, relationship, and adventure.
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
In each episode of "Goldman Sachs Exchanges," people from the firm share their insights on developments shaping industries, markets and the global economy.
…
continue reading
The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product. And our guests will share their stories of success and failure along the way. Podcasts are published ev ...
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
The Moneycontrol Podcast is your daily source of business news, investment analysis and advice on stocks and the markets. Tune in to broaden your horizons with podcasts by journalists, experts and analysts giving you a head-start in the investment game.
…
continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
Player FM -팟 캐스트 앱
Player FM 앱으로 오프라인으로 전환하세요!
Player FM 앱으로 오프라인으로 전환하세요!
