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Strategic Playbook for Sports Business: From Groundwork to Growth | Ep 55
Manage episode 393333378 series 3545979
Steve Cook and Dave Kozak, Steve Cook, and Dave Kozak에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Steve Cook and Dave Kozak, Steve Cook, and Dave Kozak 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this comprehensive episode of "Paradigm Playbook," hosts Dave Kozak and Steve Cook offer an in-depth exploration of marketing and business strategies for sports entrepreneurs. Drawing from their interview with Christie Copeland, a seasoned consultant with backgrounds in the auto industry and gym ownership, they cover a wide range of topics crucial for business success.
Key takeaways include:
- The transformative role of business hours in sports facilities and the seriousness in business approach.
- Transitioning from hands-on roles to business development.
- Lessons from Christie Copeland's experiences in the sports and auto industries.
- Utilizing analytics and data for business growth.
- Effective marketing techniques, starting simple and evolving in complexity.
- The power of an annualized marketing calendar and setting realistic goals.
- The impact of the StoryBrand model and maintaining successful marketing strategies.
- The importance of building a contact list, lead conversion, and using scorecard systems.
- Emphasizing systematic approaches in marketing.
- Understanding the dynamics of attraction, conversion, retention, and optimization in business.
- Leveraging automation for scaling marketing efforts.
- Real-world examples of successful strategies in different business contexts.
This episode is a must-listen for sports business entrepreneurs seeking practical, actionable advice and strategies to elevate their ventures.
Subscribe to Paradigm Playbook today!
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