19 subscribers
Player FM 앱으로 오프라인으로 전환하세요!
들어볼 가치가 있는 팟캐스트
스폰서 후원


1 Amy Schumer & Brianne Howey on the Importance of Female Friendships, Navigating Hollywood's Double Standards, Sharing Their Birth Stories, and MORE 50:05
#165 - How Branding in 2025 Will Either Make or Break Your Business
Manage episode 464021084 series 2902088
In this episode, we’re diving straight into what really matters in 2025—your brand. If your branding isn’t sharp and your marketing isn’t hitting hard, you’re already behind. John and Jack talk about why it’s non-negotiable to nail your brand this year and how it ties directly to dominating your market.
We walk you through how to set smart revenue goals and hit your targets. We also break down the benchmarks every HVAC, electric, and plumbing business needs to aim for, and why quarterly reviews are your key to staying on track.
We’ll also get into the real stuff: beating your competition, owning your zip codes, and why GMB and LSAs are still the power plays you need to leverage in 2025.
Key Highlights:
- Budgeting and revenue goals for 2025
- Benchmarking for HVAC, electric and plumbing
- Dominating zip codes
- Branding and marketing in 2025
Special Thanks to Service Scalers
Service Scalers have helped us to deliver the leads we need to scale Wilson, and their expertise in SEO, PPC, LSA, and GMB marketing has been a game-changer.
Last year their partnership helped us achieve 46% year-over-year growth and this year is going to be even bigger. If you're in the trades and serious about growth, I can't recommend them enough. Check out Service Scalers
Shoutout to Quick Staffers LLC
Quick Staffers are the staffing agency bringing global talent to the HVAC and plumbing industries. They specialize in placing trained overseas CSRs, fully equipped with the best SOPs and scripts at a fraction of the cost.
Don't miss out. Get $1000 off your first placement here.
Contact Owned and Operated:
More Ways To Connect with O&O
John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC
챕터
1. Introduction (00:00:00)
2. Budget & Revenue Goals 2025 (00:05:20)
3. HVAC & Plumbing Benchmarks (00:09:22)
4. 2025 Growth Strategy (00:11:40)
5. Tracking Targets, Branding & Quarterly Reviews (00:12:57)
6. Staying Ahead of Competition (00:15:21)
7. Analyzing Map Density & Zip Codes (00:17:00)
8. GMB & Rent Costs (00:24:33)
9. Zip Code Expansion (00:26:29)
10. Branding and Marketing Strategies (00:27:10)
11. Marketing Focuses & Lead Gen (00:29:38)
12. The Future of LSA and Google (00:30:05)
13. The Best Lead Aggregators (00:32:05)
14. Final Thoughts (00:38:01)
190 에피소드
#165 - How Branding in 2025 Will Either Make or Break Your Business
Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast
Manage episode 464021084 series 2902088
In this episode, we’re diving straight into what really matters in 2025—your brand. If your branding isn’t sharp and your marketing isn’t hitting hard, you’re already behind. John and Jack talk about why it’s non-negotiable to nail your brand this year and how it ties directly to dominating your market.
We walk you through how to set smart revenue goals and hit your targets. We also break down the benchmarks every HVAC, electric, and plumbing business needs to aim for, and why quarterly reviews are your key to staying on track.
We’ll also get into the real stuff: beating your competition, owning your zip codes, and why GMB and LSAs are still the power plays you need to leverage in 2025.
Key Highlights:
- Budgeting and revenue goals for 2025
- Benchmarking for HVAC, electric and plumbing
- Dominating zip codes
- Branding and marketing in 2025
Special Thanks to Service Scalers
Service Scalers have helped us to deliver the leads we need to scale Wilson, and their expertise in SEO, PPC, LSA, and GMB marketing has been a game-changer.
Last year their partnership helped us achieve 46% year-over-year growth and this year is going to be even bigger. If you're in the trades and serious about growth, I can't recommend them enough. Check out Service Scalers
Shoutout to Quick Staffers LLC
Quick Staffers are the staffing agency bringing global talent to the HVAC and plumbing industries. They specialize in placing trained overseas CSRs, fully equipped with the best SOPs and scripts at a fraction of the cost.
Don't miss out. Get $1000 off your first placement here.
Contact Owned and Operated:
More Ways To Connect with O&O
John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC
챕터
1. Introduction (00:00:00)
2. Budget & Revenue Goals 2025 (00:05:20)
3. HVAC & Plumbing Benchmarks (00:09:22)
4. 2025 Growth Strategy (00:11:40)
5. Tracking Targets, Branding & Quarterly Reviews (00:12:57)
6. Staying Ahead of Competition (00:15:21)
7. Analyzing Map Density & Zip Codes (00:17:00)
8. GMB & Rent Costs (00:24:33)
9. Zip Code Expansion (00:26:29)
10. Branding and Marketing Strategies (00:27:10)
11. Marketing Focuses & Lead Gen (00:29:38)
12. The Future of LSA and Google (00:30:05)
13. The Best Lead Aggregators (00:32:05)
14. Final Thoughts (00:38:01)
190 에피소드
모든 에피소드
×플레이어 FM에 오신것을 환영합니다!
플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.