146. The Legal Side of Email Marketing

Own Your Genius with LaConya Murray

LaConya Murray, Esq. and LaConya Murray에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 LaConya Murray, Esq. and LaConya Murray 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

10M ago 12:14

MP3•에피소드 홈

In this episode of the Own Your Genius podcast, Attorney LaConya Murray delves into the crucial aspects of email marketing compliance, emphasizing the significance of obtaining consent, providing clear opt-in mechanisms, and respecting privacy laws. She highlights the potential consequences of non-compliance, including legal penalties and damage to brand reputation. Through insightful commentary and practical tips, Attorney Murray equips entrepreneurs with the knowledge needed to navigate email marketing regulations effectively, ensuring ethical and successful marketing practices. Tune in to learn how to safeguard your business while leveraging the power of email marketing to nurture genuine connections with your audience.

Today’s episode discusses:

Compliance: Follow relevant email marketing laws like CAN-SPAM Act (US), GDPR (EU), and CASL (Canada). Understand associated requirements and penalties.
Privacy Laws: Respect recipients' personal data and preferences. Don't share, sell, or rent their information without explicit consent. Maintain a transparent privacy policy.
Consent: Obtain clear and valid permission from recipients before sending marketing emails. Inform them about who you are, what emails they'll receive, and keep records of consent.

Want to join the conversation? Head over to the MARKEDlegal community to chime in.

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