This Could BREAK Your Brand

OPS Unfiltered

Is your brand strategy strong enough to withstand ecommerce pitfalls? In this episode, Tana Cofer shares her journey from corporate life at Pattern to founding RosieRai and Glitter Faced. She provides valuable insights on brand potential, omnichannel strategies, and the impact of technological advancements in marketing. Tana also discusses inventory management on platforms like Amazon and the importance of compelling product listings and storytelling.

Meet Tana Cofer

Tana Cofer is a dynamic entrepreneur and innovator known for her leadership in ecommerce. As the founder and CEO of RosieRai, she has built a thriving agency dedicated to helping small to medium-sized businesses succeed on major online marketplaces like Amazon, Walmart, and TikTok Shop. With extensive experience in digital marketing, including roles as Director of Advertising at Pattern®, where she managed multi-million dollar brands, and at Jamberry, where she boosted revenue through strategic website optimization and email marketing, Tana has made a significant impact in the industry. Currently, she is also the co-founder of Glitter Faced, a brand that enhances moments with unique edible glitter products. Tana’s expertise in digital marketing, combined with her entrepreneurial spirit, continues to drive her success in creating memorable and impactful brands, making her an inspiring figure in the ecommerce industry.

챕터

1. This Could BREAK Your Brand (00:00:00)

2. Marketing Expert and Entrepreneur Success (00:00:07)

3. Identifying Good and Bad Brands (00:07:31)

4. Omni-Channel Strategy for Brand Growth (00:12:33)

5. Importance of Inventory Management on Amazon (00:19:08)

6. Strategic Insights for E-Commerce Success (00:30:41)

7. Importance of Clear Brand Storytelling (00:38:22)