Artwork

Dean Denny, Founder + Director at Owendenny Digital, Australia's #1 SaaS Agency, Dean Denny, Founder + Director at Owendenny Digital, and Australia's #1 SaaS Agency에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Dean Denny, Founder + Director at Owendenny Digital, Australia's #1 SaaS Agency, Dean Denny, Founder + Director at Owendenny Digital, and Australia's #1 SaaS Agency 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Player FM -팟 캐스트 앱
Player FM 앱으로 오프라인으로 전환하세요!

27X ROI From Digital Ads: How We're Scaling Our SaaS Marketing Agency With Facebook Ads

33:11
 
공유
 

Manage episode 422243997 series 3195034
Dean Denny, Founder + Director at Owendenny Digital, Australia's #1 SaaS Agency, Dean Denny, Founder + Director at Owendenny Digital, and Australia's #1 SaaS Agency에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Dean Denny, Founder + Director at Owendenny Digital, Australia's #1 SaaS Agency, Dean Denny, Founder + Director at Owendenny Digital, and Australia's #1 SaaS Agency 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

On this episode of the podcast, Dean Denny shares valuable insights on maximizing ROI from Facebook ad campaigns. They discuss the importance of understanding the customer journey, creating compelling messaging, and utilizing the right assets for successful digital advertising. The episode also explores the significance of lead magnets, personalized calls, and presentations in attracting and nurturing potential clients. Additionally, they touch on the use of AI tools like ChatGPT for content creation and optimizing messaging in advertising campaigns. Overall, this episode provides strategies for lead generation, nurturing leads, and enhancing sales processes through strategic marketing efforts.

Timestamps

[00:02:54] Generate $27 for every $1 invested.

[00:15:54] Effective marketing podcast with growth strategies.

[00:19:56] Use Facebook lead forms for better data.

[00:22:50] Use lead forms, Calendly, thank you page.

[00:26:50] Increase show up rate on calls. Use Facebook cards, email marketing, automations. Build trust with audience.

Lessons Learned from the Podcast

  1. Understand and Segment Your Target Market:

    • One of the most crucial steps in achieving high ROI in Facebook ads is to thoroughly understand and segment your target market. By profiling customers into sub-markets or sub-avatars, such as startups, scale-ups, and enterprises, you can tailor your messaging, voice, and communication style to resonate with specific customer needs and pain points.
  2. Develop Effective Marketing and Sales Qualified Lead Offers:

    • Create compelling Marketing Qualified Lead (MQL) offers like guides, checklists, or reports to capture contact information. Follow this with Sales Qualified Lead (SQL) offers that provide immediate value and a positive transformation, encouraging potential clients to book a call. Avoid negative messaging and ensure the offer is uplifting and motivational
  3. Optimize Ad Copy and Creatives:

    • Use direct, succinct, and conversion-focused ad copy. High-quality video and static creatives should clearly communicate your message and attract your target audience. You can review successful examples in the Facebook ads library to understand what works well.
  4. Use Facebook Lead Forms and Automations:

    • Instead of relying solely on landing pages, leverage Facebook lead forms to capture leads efficiently. Ensure that your thank-you pages and follow-up emails drive leads to book calls. Automate your email sequences to nurture leads over time, helping build familiarity and trust with your brand.
  5. Patience and Understanding Sales Cycles:

    • Recognize that achieving significant ROI takes time. Understand your sales cycle and don’t expect immediate results.

CONNECT WITH US:

Connect with Dean Denny, host of Open Source Growth and Director at Owendenny Digital

Owendenny Digital, Australia's #1 SaaS Marketing Agency

WORK WITH OWENDENNY:

Two options:

1 - If you *already* know you need an expert to help you build predictable and scalable customer acquisition solutions to scale your MRR.

To get started, book a Free Growth Diagnostic using the link below and let us show you how we can help.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get Your Free Growth Diagnostic⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

2 - If you *do not yet know* if you would benefit from our services, book a FREE 10-min chat with Dean directly and let's talk about your business.

⁠⁠⁠⁠⁠⁠⁠⁠⁠Have a friendly 10-minute chat with Dean⁠⁠⁠⁠⁠⁠⁠⁠⁠

We look forward to hearing from you! ⁠⁠⁠

  continue reading

42 에피소드

Artwork
icon공유
 
Manage episode 422243997 series 3195034
Dean Denny, Founder + Director at Owendenny Digital, Australia's #1 SaaS Agency, Dean Denny, Founder + Director at Owendenny Digital, and Australia's #1 SaaS Agency에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Dean Denny, Founder + Director at Owendenny Digital, Australia's #1 SaaS Agency, Dean Denny, Founder + Director at Owendenny Digital, and Australia's #1 SaaS Agency 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

On this episode of the podcast, Dean Denny shares valuable insights on maximizing ROI from Facebook ad campaigns. They discuss the importance of understanding the customer journey, creating compelling messaging, and utilizing the right assets for successful digital advertising. The episode also explores the significance of lead magnets, personalized calls, and presentations in attracting and nurturing potential clients. Additionally, they touch on the use of AI tools like ChatGPT for content creation and optimizing messaging in advertising campaigns. Overall, this episode provides strategies for lead generation, nurturing leads, and enhancing sales processes through strategic marketing efforts.

Timestamps

[00:02:54] Generate $27 for every $1 invested.

[00:15:54] Effective marketing podcast with growth strategies.

[00:19:56] Use Facebook lead forms for better data.

[00:22:50] Use lead forms, Calendly, thank you page.

[00:26:50] Increase show up rate on calls. Use Facebook cards, email marketing, automations. Build trust with audience.

Lessons Learned from the Podcast

  1. Understand and Segment Your Target Market:

    • One of the most crucial steps in achieving high ROI in Facebook ads is to thoroughly understand and segment your target market. By profiling customers into sub-markets or sub-avatars, such as startups, scale-ups, and enterprises, you can tailor your messaging, voice, and communication style to resonate with specific customer needs and pain points.
  2. Develop Effective Marketing and Sales Qualified Lead Offers:

    • Create compelling Marketing Qualified Lead (MQL) offers like guides, checklists, or reports to capture contact information. Follow this with Sales Qualified Lead (SQL) offers that provide immediate value and a positive transformation, encouraging potential clients to book a call. Avoid negative messaging and ensure the offer is uplifting and motivational
  3. Optimize Ad Copy and Creatives:

    • Use direct, succinct, and conversion-focused ad copy. High-quality video and static creatives should clearly communicate your message and attract your target audience. You can review successful examples in the Facebook ads library to understand what works well.
  4. Use Facebook Lead Forms and Automations:

    • Instead of relying solely on landing pages, leverage Facebook lead forms to capture leads efficiently. Ensure that your thank-you pages and follow-up emails drive leads to book calls. Automate your email sequences to nurture leads over time, helping build familiarity and trust with your brand.
  5. Patience and Understanding Sales Cycles:

    • Recognize that achieving significant ROI takes time. Understand your sales cycle and don’t expect immediate results.

CONNECT WITH US:

Connect with Dean Denny, host of Open Source Growth and Director at Owendenny Digital

Owendenny Digital, Australia's #1 SaaS Marketing Agency

WORK WITH OWENDENNY:

Two options:

1 - If you *already* know you need an expert to help you build predictable and scalable customer acquisition solutions to scale your MRR.

To get started, book a Free Growth Diagnostic using the link below and let us show you how we can help.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get Your Free Growth Diagnostic⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

2 - If you *do not yet know* if you would benefit from our services, book a FREE 10-min chat with Dean directly and let's talk about your business.

⁠⁠⁠⁠⁠⁠⁠⁠⁠Have a friendly 10-minute chat with Dean⁠⁠⁠⁠⁠⁠⁠⁠⁠

We look forward to hearing from you! ⁠⁠⁠

  continue reading

42 에피소드

모든 에피소드

×
 
Loading …

플레이어 FM에 오신것을 환영합니다!

플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.

 

빠른 참조 가이드