Don't Run Paid Ads Until Your Campaign Passes This 6-Step Flight Check!

Open Source Growth: Powerful SAAS Marketing Strategies with Dean Denny, Director @ Owendenny Digital

Join Dean on this podcast episode as he shares his experience of almost making a massive mistake in his advertising campaign and provides a six-step flight check for anyone who wishes to run paid advertising, lead generation campaign, or demand generation campaign. The flight check ensures that everything needed for a successful campaign is in place, including working links, tracking, capturing leads, and having an email autoresponder. The podcast episode is geared towards helping listeners avoid making the same mistakes the host made.

In this episode, you will learn:

1. Admitting to mistakes is important for growth and learning.
2. Overcomplicating things can be counterproductive.
3. It is important to take inventory of what resources are available before making decisions.
4. Google ads may be a simpler option than Facebook ads.
5. Before launching any advertising campaign, it is important to do a thorough flight check to ensure everything is in order.
6. The bottom point of the marketing funnel needs to be identified and checked first.

Timestamps:

[00:00:14] - Near-disastrous mistake avoided.

[00:02:55] - Targeted online remarketing campaign.

[00:04:53] - Targeted keyword advertising for customers.

[00:05:49] - "Six-step flight check for campaigns"

[00:06:41] - Track customer conversions for success.

[00:08:33] - "Evaluate calendar links, automate emails."

[00:09:33] - "Build rapport, offer resources, close sale."

[00:10:24] - "Renovating post-lead thank you page."

[00:16:15] - Track leads with HubSpot CRM.

[00:16:52] - Rapid Iterative Testing & Learning

[00:17:25] - "Pre-launch campaign analysis and review."

[00:20:18] - Quick ten-minute laser call to succeed.

CONNECT WITH US:

Connect with Dean Denny, host of Open Source Growth and Director at Owendenny Digital

• Instagram: ⁠⁠⁠https://www.instagram.com/deanowendenny/⁠⁠⁠
• LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/deandenny/⁠⁠⁠

Owendenny Digital, Australia's #1 SaaS Marketing Agency

• Instagram: ⁠⁠⁠https://www.instagram.com/owendennydigital/⁠⁠⁠
• Facebook: ⁠⁠⁠https://www.facebook.com/owendennydigital⁠⁠⁠
• LinkedIn: ⁠⁠⁠https://www.linkedin.com/company/owendenny/⁠⁠⁠
• YouTube: ⁠⁠⁠https://www.youtube.com/@owendennydigital⁠⁠⁠
• Website: ⁠⁠https://www.owendenny.com⁠⁠

WORK WITH OWENDENNY:

Two options:

1 - If you *already* know you need an expert to help you build predictable and scalable customer acquisition solutions to scale your MRR.

To get started, book a Free Growth Diagnostic using the link below and let us show you how we can help.

⁠⁠⁠⁠Get Your Free Growth Diagnostic⁠⁠⁠⁠

2 - If you *do not yet know* if you would benefit from our services, book a FREE 10-min chat with Dean directly and let's talk about your business.

⁠⁠Have a friendly 10-minute chat with Dean⁠⁠

We look forward to hearing from you! ⁠⁠⁠