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The Future of Car Dealership Marketing: Advertising Insights from a Reformed Car Guy (Appearance on Dealer Talk Podcast)
Manage episode 394430856 series 3407000
Tim Rowe에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Tim Rowe 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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In this episode of the Dealer Talk podcast, host Herb Anderson welcomes guest Tim Rowe to discuss the power of traditional marketing, specifically Out-of-Home (OOH) advertising, in 2024. Tim, a self-pronounced reformed digital marketer and ambassador for Team Real World, shares his perspective on the effectiveness of traditional marketing strategies and provides tactical insights for dealers looking to leverage these strategies for success.
[00:02:32] Traditional marketing's evolution.
[00:09:10] SEO Hack - Podcasting for local dealers.
[00:15:11] Offline attention arbitrage
[00:17:27] Traditional advertising vs digital advertising.
[00:20:06] The challenges of digital marketing.
[00:23:58] Dealers going dark during COVID.
[00:28:23] The ultimate grassroots credibility.
[00:32:38] Tracking website traffic correlations.
[00:33:45] Thinking differently for profitability.
[00:36:27] Deterministic targeting in Out-of-Home (OOH) advertising.
[00:40:19] Traditional vs. digital marketing.
[00:43:08] Mindshare and advertising effectiveness.
[00:46:54] Traditional ad channels and cost.
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187 에피소드
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