Player FM 앱으로 오프라인으로 전환하세요!
Evan Jones - "The Customer is Always Right: How Creators Need Big Data to Increase Discoverability and Retain Their Fans"
Manage episode 175779371 series 1401770
Every moment you spend online, you are participating in a massive global experiment. Before digital technology, producers needed to make sure their project was perfect - there was only one broadcast premiere, only one book launch. Today every interaction is an opportunity to learn more about your target market; best approaches to reach your audience, onboard, and engage them. Learn how Stitch Media launched a publishing platform for Together Tales and refined it using big data in their marketing strategy, and look inside Threads Audience Development tools to see how this radical approach is increasing discoverability and retention for their partners.
Evan Jones, Founder, Threads Audience Development
54 에피소드
Manage episode 175779371 series 1401770
Every moment you spend online, you are participating in a massive global experiment. Before digital technology, producers needed to make sure their project was perfect - there was only one broadcast premiere, only one book launch. Today every interaction is an opportunity to learn more about your target market; best approaches to reach your audience, onboard, and engage them. Learn how Stitch Media launched a publishing platform for Together Tales and refined it using big data in their marketing strategy, and look inside Threads Audience Development tools to see how this radical approach is increasing discoverability and retention for their partners.
Evan Jones, Founder, Threads Audience Development
54 에피소드
所有剧集
×플레이어 FM에 오신것을 환영합니다!
플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.