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The Emergence of Fansumers in Web3
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ONLYwebinars에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 ONLYwebinars 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Web3 is a mindset. Brands need to adopt a strategy of collaboration instead of competition.
Leaders need to communicate their brand values with the concept of 'Return on Engagement'.
Traditional ads don’t work anymore because 84% of millennials simply don’t trust traditional advertising. They don’t like the pushy, disingenuous nature of commercials and will do anything within their power to skip, fast forward, and even block any content that even hints at advertising. Of course, there are some brands that are good at creating digital ads; but being creative, emotive, and innovative while melding the components of a successful ad together is tough — and few brands succeed.
Fandom is here to stay and it is imperative to migrate the existing consumers to fansumers - to stay relevant.
Panelists:
Gordon Glenister
Stephanie Bretonniere
Jennifer Roebuck
Carlos Diaz
Nico Fara
Host:
Sharad Agarwal
Watch the recording of the webinar and other insightful webinars and podcasts at https://www.onlywebinars.com/on-demand-webinars/
Register for upcoming webinars and podcasts at https://www.onlywebinars.com/calendar/
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