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How to use PR to raise your website and business profile online - with Michelle and Christian Ewen
Manage episode 291442757 series 2802384
Vicki Jakes에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Vicki Jakes 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
I am a big fan of how PR can help you raise your website's visibility online and have seen first-hand what great PR has done for some of the members of the Supercharge Your Website Membership.
Former journalists turned PR pros, Michelle and Christian Ewen have spent decades writing stories that have been featured in some of the UK’s biggest newspapers – including The Guardian, The FT, The Telegraph, The Mirror, The Sunday People and The Evening Standard and now they help small businesses find high-profile PR opportunities.
Having seen these two at work, walking the walk getting PR for their own business, I was delighted that they accepted my invite to come and chat on Online Marketing Basics for Busy Website Owners.
We chat about how the publishing and PR industry has changed over the years, how to marry what you are doing with your website SEO to leverage PR opportunities and I manage to get some real gold from them about what it takes to pitch the perfect story to a journalist.
If you have been putting off trying to score some high-level PR for your business because you think it's out of your remit, take a listen.
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