Ep. 461 | Women in Demandbase: Finding Balance in Work and Life

OnBase: Smashing Sales and Marketing Misalignments

Episode Summary This episode of Sunny Side Up discusses finding balance in work and life for women in tech. The speakers share their career journeys and experiences maintaining boundaries while prioritizing demanding work. They discuss challenges like burnout and pressures to overwork without children or partnerships. The speakers appreciate Demandbase's supportive culture that values employees' well-being and personal lives. Flexibility, leading by example, and connecting with other women in the industry are suggested as helpful for work-life balance.

About the guests

Jennie McCormick

Jennie is a Senior Customer Success Manager at Demandbase serving the east coast region. She has been passionate about the customer experience and setting her customers up for success for over 15 years in various client-facing roles. From the worlds of customer service to B2C, to agency, to B2B, she has focused on being as well-rounded as she is being an expert in her fields. She took an unconventional route in life starting her career at 19 years old, beginning university at age 25, living abroad, then moving across the country by herself to NYC in her 30’s. Jennie is proud to mentor women navigating their careers and loves squashing biases around child-free and neurodiverse women in the workplace.

Connect with Jennie

Moira Van den Akker

Moira van den Akker is a seasoned revenue marketer with a passion for MarTech. Working for organizations big and small, she has over a decade of experience driving growth and building high-performance marketing teams. In her current role as Director of Enterprise and Customer Marketing at Demandbase, she enjoys partnering with Sales to build and accelerate pipeline across the entire customer lifecycle. Moira lives in sunny Denver with her partner, two toddlers, and two pugs.

Connect with Moira

Lea Brown

Lea is an Employee Communications and DE&I Specialist at Demandbase. Before transitioning into the tech industry, she spent over five years in health care, higher education, and non-profit spaces. Although Lea’s professional background is in communications, her passion is building equitable workplaces where employees of all identities are respected, valued, and empowered. She is proud to have the opportunity to cultivate such an environment at Demandbase. In her spare time, Lea enjoys travelling, reading, and sewing. She also serves on the board of directors for HEARTH, a Pittsburgh-based non-profit offering transitional housing for women.

Connect with Lea

Key takeaways

- Finding balance is an ongoing challenge, especially for ambitious career-driven women without children.

- Setting boundaries like calendar blocks and ending workdays is important to prevent burnout.

- Companies should support work-life balance through flexibility, mental health resources, and leadership that prioritizes personal well-being.

- Leading by example and respecting others' time and boundaries helps set expectations for a balanced culture.

- Connecting with other women in similar roles provides valuable perspectives on navigating work and life.