5. A Digital Transformation that is Purpose Led and Performance Driven with Velia Carboni, VF Corporation
Manage episode 294109236 series 2896372
Kristin Deutmeyer에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Kristin Deutmeyer 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Velia Carboni is Executive Vice President and Chief Digital and Technology Officer at VF Corporation, where she is leading the company's digital and technology transformation. She develops digital strategies to create meaningful connections and experiences for consumers and drive growth across all consumer touchpoints. In this conversation Velia shares keys to a successful transformation:
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- Start with the team and culture: Put people first, bring people along. Without a great team, transformation won't happen.
- Lead with the consumer: Determine the consumer or business problem that needs to be solved, then implement the process and technology to solve it.
- Set digital leaders up for success: Put the right reporting structure in place. Reporting to the CEO sends the right message and enables the digital leader to make the most impact.
12 에피소드