The Brand Portfolio Strategy Behind the Store-Less Walmart of Indonesia with SuperApp VP of Innovation Nadira Zahiruddin and VP of Business Development & Strategy Gisella Tjoanda | Call 165

On Call with Insignia Ventures

SuperApp VP of Innovation Nadira Zahiruddin and VP of Business Develompent & Strategy Gisella Tjoanda return to On Call with Insignia to give us the latest on Super’s growing portfolio of 36 private label and exclusivity brands, covering a wide variety from skincare products to mineral water.

They share how SuperApp’s social commerce network of 48,000 agents is innovating the way these brands are developed/partnered, priced, and distributed across rural Indonesia, transforming everyday goods retail for communities from East Java to South Sulawesi.

They also share how these brand development and partnerships are critical to SuperApp's monetization and path to profitability as a leading social commerce and retail innovation company in Indonesia.

Timestamps

(03:13) Highlights;

(04:02) Introduction;

(05:23) The Latest on SuperApp’s Path to Profitability: Private Label;

(09:09) Growing Private Label and Exclusivity Brands;

(16:21) Evolving Consumer Retail Behavior in Rural Indonesia;

(19:08) How Much Closer To Becoming the Store-Less Walmart of Indonesia?;

(23:12) Stay Tuned for Part 2 Next Week;

The content of this podcast is for informational purposes only, should not be taken as legal, tax, or business advice or be used to evaluate any investment or security, and is not directed at any investors or potential investors in any ⁠⁠⁠⁠⁠⁠Insignia Ventures⁠⁠⁠⁠⁠⁠ fund. Any and all opinions shared in this episode are solely personal thoughts and reflections of the guest and the host.