How To Build Global Brands with Jan-Benedict Steenkamp
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Learn how to build global brands. In the 40th episode of the On Branding Podcast, Arek Dvornechuck interviews Jan-Benedict Steenkamp and we talk about branding.
Check out Jan's book! 👉 "Global Brand Strategy" (https://amzn.to/3EtzRRf)
Learn more: ➡️ https://www.ebaqdesign.com/podcast/40
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