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Inside ShineThru's Branding Workshop: How Founders Find Their Voice
Manage episode 504415588 series 3668122
Paige Weber에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Paige Weber 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Ever wonder what really goes into building a brand that feels authentic not just looks good? In this episode of On Brand, Off Script, Cath Quiambao and ShineThru CEO & Creative Director Paige Weber pull back the curtain on their actual Brand Strategy Workshop, the very first step they take with every client.
Inside, you’ll hear:
- Brand Mythbusters: Rapid-fire truths and misconceptions (Do fonts matter? Can a strong brand save a bad product?).
- The Process Unpacked: From clarifying your story to defining your audience, messaging, and design vision, we walk through each stage of the workshop like you’re in the room with us.
- Aha Moments: The surprising mindset shifts founders have when they finally put words (and visuals) to who they are.
Whether you’re a founder who’s been winging it, or a marketer looking to sharpen your toolkit, this episode will give you a framework for building a brand that’s more than surface-level — one that actually connects.
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