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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
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Nymphet Alumni에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Nymphet Alumni 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
A podcast about culture and fashion brought to you by three opportunistic one-time nymphets. Find exclusive episodes and more on Patreon: https://www.patreon.com/nymphetalumni Find them on Instagram: Alexi @alexineutron Biz @markfisherquotes Sam @bloodgobbler
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Nymphet Alumni에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Nymphet Alumni 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
A podcast about culture and fashion brought to you by three opportunistic one-time nymphets. Find exclusive episodes and more on Patreon: https://www.patreon.com/nymphetalumni Find them on Instagram: Alexi @alexineutron Biz @markfisherquotes Sam @bloodgobbler
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Nymphet Alumni
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1 Ep. 110: Consumer Aesthetics Research Podcast w/ Evan Collins (CARI) 1:25:00
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This week, we are joined by special guest Evan Collins — architect, design archivist, and cofounder of Consumer Aesthetics Research Institute — for a conversation about the Institute's pioneering work in coining and defining the most fascinating aesthetics of the past half-century, including Indie Sleaze, Frutiger Aero, McBling, Whimsigothic, Shoe Diva, and many more. We discuss his foundational research into the Y2K aesthetic, the consumer incorporation of subculture, the challenges of community-based digital archiving, the benefit of researching ugly and unfashionable visual culture, and more. Links: Consumer Aesthetics Research Institute Official Website CARI on Are.na Evan Collins on Are.na Evan Collins on Patreon (access to 700+ books and magazines!) Art Deco of the 20s and 30s by Bevis Hillier Blobjects and Beyond: The New Fluidity in Design by Steven Skov Holt and Mara Holt Skov…
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1 Ep. 109: Cruel Kids and Crashouts | Study Break [TEASER] 13:56
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Full episode available on Patreon <3 In this edition of Study Break, we discuss the TikTok ban fakeout, Andrea Dworkin's Right-Wing Women , the inauguration party coverage heard around the world, the consequences of Trumpism on critical beauty studies, the true meaning of Eusexua in a post- Brat society, and more. Also, Sam finally reviews Emilia Perez. Links: Watch Vica's New Atlas Reels on Instagram Johanne Sacrebleu ( Emilia Perez parody) Zoe Saldaña - La Vaginoplastia (From Emilia Perez ) Karla Sofía Gascón's crazy tweet archive Right-Wing Women by Andrea Dworkin Candace Owens on Blake Lively vs. Justin Baldoni Dr. Natalya (Natalya Toryanski) on TikTok "The Cruel Kids Table" by Brock Colyar for New York magazine Michelle Santiago Cortés on the Pursuit of Hotness Sean Monahan on the Boom Boom Aesthetic Tate McCrae ordering drinks behind the scenes of "Sports Car" Tate McCrae – Sports Car (Official Music Video) Listen to exclusive episodes here <3…
Full episode available on Patreon <3 In this week's episode, we investigate the rise of what we're calling Geometrica, the edgy, STEM-influenced design trend that ruled the 2000s and 2010s. We talk about the iconic looks of Lady Gaga's The Fame , triangle-induced Illuminati hysteria, Obama-era techno-optimism, second-generation k-pop music videos, Alexander McQueen's historic Plato's Atlantis collection, and much more. Links: Image board Cubism and Fashion – Met Gala 1998 Press Release Cubsim and Fashion by Richard Martin Alexander McQueen Spring 2010 (Plato's Atlantis) – Vogue Runway SHOWstudio: Plato's Atlantis by Alexander McQueen (archived livestream) The McQueen Show that Changed the Future of Fashion – DAZED Essay: Nick Knight on "Plato's Atlantis" – SHOWstudio Top by @perlaz0ne on Instagram Imogen Heap's MiMU Gloves Iris Van Herpen Spring 2010 (Crystallized) Mary Katrantzou Spring 2009 (Graduate Collection) Mary Katrantzou Fall 2011 Basso & Brooke Fall 2009 Lady Gaga and Daphne Guinness for V Magazine (2015) Daphne Guinness / Nick Knight / Noritaka Tatehana: Floating World – SHOWstudio 2NE1 - 내가 제일 잘 나가(I AM THE BEST) M/V PSY - GANGNAM STYLE(강남스타일) M/V BIGBANG - FANTASTIC BABY M/V Girls' Generation 소녀시대 'I GOT A BOY' MV Asians Wear Clothes on the Internet by Minh-Ha T. Pham 20 Years of Issey Miyake's Bao Bao Bag – The Guardian Saudi Arabia asks Hans Zimmer to rework national anthem – The Guardian Comme des Garçons Fall 2012 La Maison Gaga Special thank you to Telle from our Discord for this episode idea! Listen to exclusive episodes here <3…
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1 Ep. 107: Swagapino Dreams and Galaxy Gas Nightmares | Study Break 1:23:16
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Recorded in the twilight days of the Biden administration, we gathered round to discuss a dizzying variety of cultural phenomena in this edition of Study Break, including the Freakmas double feature of Babygirl and Nosferatu , the troubling rise of Galaxy Gas and other flavor-blasted/cartoonified smoke shop abominations, the vestigial parallels between Lily-Rose Depp and Timothée Chalamet, the resonance of face-tatted country artists, the passing of national Pastel Protestant Grandfather, Jimmy Carter, and much more. Links: The Next Drug Epidemic is Blue Raspberry Flavored – Ezra Marcus for New York The 1830s Gothic Fashion of Robert Eggers' Nosferatu – Focus Features on YouTube Timothée Chalamet | This Past Weekend w/ Theo Von #551 Timothée Chalamet Instagram Complete Livestream Jimmy Carter’s Grandson Honors 39th President's Life, Legacy in Eulogy T.O.P Breaks Silence on Controversial Return to Acting in Squid Game Season 2 – Korea Times Chloe Forero on TikTok re: Latino influencers Ethel Cain's Tumblr post on the irony epidemic Hawk Tuah and the Zynternet – Max Read on Substack Special thanks to our sponsor Croissant! Download the Croissant App here to easily add the Safari extension to your mobile browser: shop with a guaranteed resale price and unlock an effortless resale experience. Learn more about Croissant on their website! Listen to exclusive episodes here <3…
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In our first episode of 2025, we're joined by the inimitable Mel Ottenberg— longtime muse, generational style mastermind, Editor in Chief of Interview magazine, and Nymphet Alumni Lifetime Achievement Award recipient— to discuss controversial figures (Natalia Grace, Blake Lively, Luigi Mangione), the current status of normcore (Brandy Melville, classic menswear, tighty whities), his incredible fashion legacy (styling Rihanna, conceiving Lana's iconic cover, channeling the Warholian spirit), and much more.* *This episode was recorded before the tragic California wildfires— our hearts go out to everyone affected! Find ways you can help locally or from afar at the links below: Friends of Forever — LA Fire Support & Resources Mutual Aid LA Network Fire & Wind Storm Resources Resource Masterlist from Interview Links: Interview magazine Mel Ottenberg on Instagram Ralph Lauren Recieves the Presidential Medal of Freedom Justin Baldoni/Blake Lively exposé in the New York Times Luigi Mangione's courtroom fashion in WWD Haliey Welch shot by Alyssa Kazew for Interview Rihanna for Esquire UK , 2014 Sway House shot by Eli Russell Linnetz for Interview Joan Rivers interviewed by Mel for Interview in 2010 Special thanks to our sponsor Croissant! Download the Croissant App here to easily add the Safari extension to your mobile browser: shop with a guaranteed resale price and unlock an effortless resale experience. Learn more about Croissant on their website! Listen to exclusive episodes here <3…
In our last episode of the year, we're joined by superstar musician Harrison Patrick Smith, aka The Dare, to discuss his stylistic evolution and fashion predictions for 2025. As he ties up the album cycle for his hit LP What's Wrong with New York? , we revisit his male art hoe days as Turtlenecked, ponder his notorious black-and-white suit, and anticipate the necklines, color schemes, and pants widths that will define his next era. Harrison tells us about eating kangaroo, his genealogical tree, living in an Industrial Business Zone, the paradise/warzone of his DMs, all things electroclash, bloghouse, and indie sleaze, and more. Links: The Dare Special thanks to our sponsor Croissant! Download the Croissant App here to easily add the Safari extension to your mobile browser: shop with a guaranteed resale price and unlock an effortless resale experience. Learn more about Croissant on their website! Listen to exclusive episodes here <3…
Full episode available on Patreon <3 In this week's episode, we journey into a World of Pure Imagination to discuss fantasy, fairytales, and the endless revisitation of children's media. We investigate the historical influences of the fantasy genre, from classic feudalism to Victorian industrialization, and unpack common motifs from talking animals to hopecore orphans. We also discuss the turn to live-action realistic fairytales, the consequences of this aesthetic and conceptual darkening, the effects of AI on the storytelling and creativity, and more. Links: Spiritual Milk for Boston Babes by John Cotton (1656) The Golden Age of Children's Literature – The Literary Encyclopedia The Aarne–Thompson–Uther Index of Folktale Types Under the Influence: Anna Biller on Donkey Skin – Criterion "Chapter 31: Fairy Tales" from All Things Considered by G. K. Chesterton "Out of Kansas: Revisiting the Wizard of Oz" by Salman Rushdie for The New Yorker How Wicked Built Immersive Real-Life Sets, From Shiz To Emerald City – Architectural Digest Willy's Chocolate Experience (Glasgow, Scotland Scam Willy Wonka Event) Script Pinnochio: A True Story (2022) Trailer…
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1 Ep. 103: Somewhere Over the Blood Meridian | Study Break 59:07
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In this edition of Study Break, we discuss the rise of celebrity lookalike contests, YSL's Proustian fantasy films, recent literary scoop on Cormac McCarthy, the extension of Brat into the deep dark winter, and all things Wicked from the uncanny Hollyweird sapphism of its press tour to the inescapability of its garish color scheme in consumer products. Links: Saint Laurent – AS TIME GOES BY Marc Jacobs reading selfies Emma Chamberlain for Warby Parker Celebrity lookalike contests in CNN "Aquarius" from Hair (movie adaptation) Wicked costume design breakdown – InStyle Gwyneth Paltrow wins Best Actress – 1999 Oscars Mr. Golightly's "Who Sang It Best" YouTube playlist "Cormac McCarthy’s Secret Muse Breaks Her Silence After Half a Century" by Vincenzo Barney – Vanity Fair Didion & Babitz by Lili Anolik – Interview Charli xcx Opening Monologue – Saturday Night Live Jake Paul vs. Mike Tyson post-fight speech Miley Cyrus on her upcoming album Something Beautiful – Harper's Bazaar…
In this week's episode, we are honored to talk with dancer Lexee Smith, one of the most captivating and quietly influential figures in contemporary pop culture. Fresh off the heels of her crazy month of newly released projects, including Addison Rae's "Aquamarine" and Lady Gaga's "Disease," Lexee joins us to discuss her approach to dance, performance, and style. We talk about showgirls, video vixens, Clarice Lispector, Dance Moms , Parisian elegance, unhinged warmups, the Age of Aquarius, insane asylums, and much more. Special thanks to Death to Stock! Use code "Nymphet" to get 20% off your first 12 months. Visit Death to Stock here! Links: Image board @lexeesmith on Instagram Damiano David – Born With a Broken Heart (Music Video) "You Were Meant for Me" from Singing in the Rain Lady Gaga – Disease (Music Video) Addison Rae – Aquamarine (Music Video) Addison Rae – Aquamarine (Behind the Scenes) "The American Modern Dancer: Loïe Fuller and Isadora Duncan" Martha Graham – Lamentation (1943) All His Jazz: The Life and Death of Bob Fosse by Martin Gottfried A Look at Halston’s Historic Costumes for Martha Graham Dance Company – Vogue My Boyfriend's Back – Molly Long Choreography Massive Attack, Young Fathers – Voodoo in My Blood (Music Video)…
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1 Ep. 101: Body Doubles and Aquadisease | Study Break [TEASER] 20:06
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In this edition of Study Break, we discuss the double-release of Addison Rae’s “Aquamarine” and Lady Gaga’s “Disease,” Lexee Smith as Hollywood’s body double Rasputin, the “Dirty Cash” effect, the pros and cons of Gay Halloween, the triumph of the Dodgers, Slavic Dolls versus Brazilian Bombshells, and more. Full episode available here <3 Links: Lady Gaga - Disease (Official Music Video) Addison Rae - Aquamarine (Official Music Video) Dirty Cash (Money Talks) videos on TikTok Shawn Mendes opens up about his sexuality, in a way Shawn Mendes Interview feature ian - Sh*t Sad (Feat. Chief Keef) (Official Music Video) Barack Obama on DeepCut with VicBlends Slavic Dolls vs. Brazilian Bombshells videos on TikTok Saturday Night Live TikTok skit Young Posse (영파씨) - Ate That (Official Music Video)…
In this Halloween centennial special, we have the sublime honor of being joined by one of our all-time heroes Valerie Steele, fashion studies trailblazer and director of the Museum at FIT, to discuss all things Gothic, inspired by her seminal book Gothic: Dark Glamour . We explore the aesthetic’s medieval origins and trace its cultural evolution through literature, art, and architecture all the way to the rise of the Goth subculture in the 1970s and beyond, covering Victorian dandies, sexy vampires, McQueen skull scarves, Japanese couturiers, and more. Thanks so much to Valerie for joining us! Links: Image board The Museum at the Fashion Institute of Technology Gothic: Dark Glamour by Valerie Steele and Jennifer Park Gothic: Dark Glamour exhibition at MFIT on Google Arts & Culture Carmilla by Joseph Sheridan le Fanu Goth Talk: Christina Ricci - Saturday Night Live “Very Mad, Very Maudlin, Very Macabre: It’s Showtime for the Goth Revival” by Tish Weinstock for Vogue How to Be a Goth: Notes on Undead Style by Tish Weinstock…
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In this week's episode, we're joined by the inimitable Emma Glenn Baker, NYC personal trainer and host of the podcast STARGIRL , to discuss all things body and the cultural status of fitness as it relates to body, brand, and spirit. We discuss activewear power players from Gymshark to Lululemon to Skims, the rise of the erotic fitness-inspired editorials, the sublime embodiment of Gen Z sweethearts Livvy Dunne and Addison Rae, the spiritual consequences of a life lived in stretchy clothes, and more. Listen to STARGIRL , join the Patreon , and follow Emma on IG ! Links: “Athleisure, barre, and kale: the tyranny of the ideal woman” by Jia Tolentino in The Guardian Toxic gym motivation trend on TikTok “Make Yourself a Gift” by Emma Glenn Baker in Real Life Equinox “Want It All” ad campaign The Official Gymshark Story “Musclebound” in A Dedicated Follower of Fashion by Holly Brubach…
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In this week's episode, we define the Pastel Protestant Grandmother aesthetic, a cozy visual universe recognizable to anyone belonging to the American Middle Class, or anyone who's ever been to an antique store in America. We discuss the hypnotic sedation of low-definition media, nostalgia-based commodities from Precious Moments figurines to dusty dollhouses, anti-intellectualism and sentimentality in American culture, the social history of craft, Christian kitsch and camp, the dark side of elderly matriarchs, and more. Links Image board Pastel Protestant Grandma – Our Official Playlist! Anti-Intellectualism in American Life – Richard Hofstadter Red Hat Society ”The Forgotten Everyday Origins of ‘Craft’” – Sarah Archer Cræft: An Inquiry into the Origins and True Meaning of Traditional Crafts – Alexander Langlands Hobbies: Leisure and the Culture of Work in America – Steven M. Gelber “Do Protestants Have a ‘Low’ Aesthetic?” – Front Porch Republic “A Defense of Christian Kitsch” – Paul Griffiths Gaither Music on TikTok Listen to exclusive episodes here <3…
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1 Ep. 97: Dark Brainrot and Easy Listening | Study Break [TEASER] 15:43
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In this edition of Study Break, we discuss Mel Ottenberg's new denim line and its adjacent clean boy creepshot visuals, the two-pronged cultural force of the Sweat/Short 'n' Sweet tours, our prediction for Disney adult chic following Coperni's S/S '25 show, Lady Gaga's disastrous Harlequin styling and Ryan Murphy's indelible impact, Dark Brainrot and weirdcore developments, recent cinematic triumphs including Megalopolis and The Substance , and more. Links: Club Mel – Mel by RE/DONE TikTok King Bach Buquen is Hot, Viral, and French – Interview Sabrina Carpenter's Short 'n' Sweet Tour – Rolling Stone Gracie ABramS Coperni Spring/Summer 2025 at Disneyland Paris Coperni Vinted Disney merch controversy Chloé Spring/Summer 2025 Joker Folie à Deux x Louvre – Lady Gaga, Mona Lisa Francis Ford Coppola explains the origin behind "Wow Platinum" Aubrey Plaza vs. Patti Lupone – Hot Ones Versus Smartschoolboy9 – An Internet Rabbit Hole Mr. Prada Murder Trial At New York Fashion Week, Designers Search for America – AnOther Hurricane Helene Relief Efforts: North Carolina Disaster Relief Fund One SC Fund UNC Asheville Disaster Relief…
Full episode available here <3 In this week's episode, we ascend the great champagne tower of history and proclaim the existence of Continental Luxury, an evocative aspirational aesthetic that has bewitched the palates of tastemakers across generations. We discuss the history of luxury hotels, the evolution of the boutique hospitality industry, Old World cuisine and interiors as status symbols, and we summon a cast of characters including Anthony Bourdain, Nancy Drew, and Keith McNally to unpack the oyster-laden, gold-trimmed, cherry-garnished lifestyle of our collective dreams. Links: Image board Ritz and Escoffier: The Hotelier, the Chef, and the Rise of the Leisure Class by Luke Barr "Towards a Political Geography of Hotels" by Ruth Craggs "A Legend as Big as the Ritz" – Vanity Fair César Ritz: Life and Work by Chastonay, Adalbert The History of Tourism: Structures on the Path to Modernity – Institute of European History The Tourist: A New Theory of the Leisure Class by Dean MacCannell “The Social and Material Life of Colonial Hotels" by Maurizio Peleggio Hotel: An American History by A. K. Sandoval-Strausz Home on the Rails: Women, the Railroad, and the Rise of Public Domesticit y by Amy G. Richter The romantic journey; the story of Thomas Cook and Victorian travel Travel influencer rice farm controversy in The Daily Mail " The World's Revolt Against 'Bad Tourists'" – BBC…
In this episode, we investigate the cultural landscape of the 1990s with the help of a most legendary guest: NYT pop music critic and Popcast host Jon Caramanica. We discuss slackerism and authenticity discourse, the rise of alternative and independent media, the intricacies of subcultural style, the twin flames of rock and hip-hop, the surprising parallels between Gen X and Gen Z, white rappers, child rappers, Tommy Hilfiger grails, and much more. Links: Listen to Popcast Jon on Instagram Lady Gaga on the Doritos #BoldStage at SXSW, 2014 How SoundScan Changed Music Charts – Billboard Pop Music's Middle Class by Shaad D'Souza – New York Times Ice Spice vs. Cleopatra Drama Explained – Rolling Stone…
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1 Ep. 94: Hitchcockian Pop and Quiet Luxury Woes (Study Break) 1:11:08
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In this edition of Study Break, we discuss the most pressing topics facing fashion and culture, featuring analysis of Sabrina Carpenter’s grindhouse pinup comeback, Addison Rae's arthouse cult single "Diet Pepsi," reflection on Simon Porte Jacquemus's legacy (and speculation on his rise to the Chanel throne), Hollister nostalgia-baiting, global fashion updates from the UK and Mexico, and more. Links: Sabrina Carpenter's Short n' Sweet – Video Playlist "Diet Pepsi" by Addison Rae (dir. Sean Price Williams) "Breakaway" by Bruce Connor The Birthday Party by Harold Pinter Chanel's New Kaiser – Lauren Sherman for Puck News Hollister long-sleeve babydoll tops on TikTok "Archive" Hollister tops from 2022 on TikTok Halley Kate v. Sophia La Corte drama summary Tribal trend in Mexico ( some TikTok examples ) Intentalo by 3ballMTY…
Full episode available on Patreon <3 In this episode, we put on our gamer girl headsets and dive into the world of Dress To Impress, the viral fashion game taking the internet by storm. We discuss the emerging fashion sensibilities and favorite references of Generation Alpha, the surreal beauty standards of the Roblox universe, DTI as an election year sociological indicator, the history of FlopTok, the deregulation of child labor, and more. Links: Play Dress to Impress on Roblox Roblox Audience Insights Plot Economics by Venkatesh Rao – Ribbonfarm Over Half of US Kids Are On Roblox – The Verge I'm Heartbroken No One Likes My Outfits in DTI – Polygon Open Worlds by Alexi Alario (lol) – Real Life eflsur on Tik Tok CaseOh DTI highlights on YouTube Madison Beer's DTI Livestream…
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In this episode, we embark upon a swashbuckling anthropological journey into one of the most mysterious aesthetics of the menswear universe: Male Pirate Dressing, a style beloved by prestige actors and aging rockstars alike. Along with our two expert witnesses, James Harris and Lawrence Schlossman of the Throwing Fits Podcast , we ask some of life’s most difficult questions: Why is midlife crisis boho such a prevalent phenomenon? Are indie sleaze icons destined (or doomed) to succumb to over-accesorized fashion piracy in the years to come? Do men know about John Galliano? Tune in to find out! Links: Image Board Alexander McQueen Spring 2003 Ready-to-Wear Heidi Slimane Wearable Pirate Uniform The Trouble with Johnny Depp – Rolling Stone Were Pirates Foes of the Modern Order, or Its Secret Sharers? – The New Yorker Throwing Fits on Substack Throwing Fits on Instagram…
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1 Ep. 91: Summer Uniforms and the Olympian Aura | Study Break 1:05:53
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In the third installment of our Study Break series, we turn our attention to the world of sport, analyzing the Broquette SKIMS campaign and all things Olympics, including Ralph Lauren boater costumes, the radical European uncoolness of the Opening Ceremony, and our own creative styling concepts for Olympic athletes. We also discuss Mark Zuckerberg's rebrand, "Brat hangovers," and Kamala Harris's Loewe tomato girl potential. (Disclaimer: this episode was recorded July 28!) Special thanks to our sponsor Croissant! Download the Croissant App here to easily add the Safari extension to your mobile browser: shop with a guaranteed resale price and unlock an effortless resale experience. Learn more about Croissant on their website! LINKS: SKIMS Summer Uniform Campaign Nicola Coughlan for SKIMS Soft Lounge Campaign 2024 Paris Olympics Opening Ceremony How Team USA's 2024 Olympic Outfits Were Made By Ralph Lauren Mark Zuckerberg personally fuels the rumors of his Supreme takeover J. W. Anderson Gucci rumors Alexi's Kamala-core Pinterest board Adam Lambert, ‘Moana’ Star Auli’i Cravalho Taking Over Lead Roles in Broadway’s ‘Cabaret at the Kit Kat Club’ Fragrances by Sabrina Carpenter…
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FULL EPISODE AVAILABLE ON PATREON <3 In this week's episode, we're joined by Sophie Kihm, renowned baby name expert and editor-in-chief of Nameberry, the world's largest website about names. We discuss historical name influences from politics to Hollywood to influencers, the rise of the baby name snark forum, 21st-century name considerations like personal branding and SEO, and the overlap between trending aesthetics and name intelligence. Links: Nameberry on TikTok Nameberry Newsletter on Substack Sophie Kihm on Instagram "How Gen Z is Your Name?" by Sophie Kihm for Nameberry "10 Baby Name Trends of 2024" by Sophie Kihm for Nameberry McKinli Hatch, the Internet's first viral baby name moment That Name is a Tragedeigh Subreddit Name Nerd Circlejerk Subreddit "Why R U Mad at the Name Kayleigh?" by Kathryn Jezer-Morton for The Cut Names + nicknames in a 1960s yearbook "Luxury" name hate on Reddit Find exclusive episodes here <3…
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1 Ep. 89: Austin Powers Vibes and the Great Groovival 1:10:44
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In this week's episode, we revisit the '90s does '60s phenomenon and discuss the parallels between the two decades—swinging youth culture and nightlife, technological optimism, design innovation—while also finding surprising similarities to our contemporary moment. We highlight the Austin Powers trilogy as this sensation's most brilliant high-camp cultural artifact, unpacking its satire of free love, modern masculinity, and British cheekiness. We explore Space Age fashion, the British Invasion(s), pop environmentalism, Volkswagen Beetles, iMac G3s, the Powerpuff Girls, and much more. Special thanks to our sponsor Croissant! Download the Croissant App here to easily add the Safari extension to your mobile browser: shop with a guaranteed resale price and unlock an effortless resale experience. Learn more about Croissant on their website! Links: Image board Consumer Aesthetics Research Institute's "Groovival" Are.na Board "Austin Powers-core" musical subgenre Tweet Austin Powers: International Man of Mystery – fashion photography montage Obituary of Pierre Cardin – The New York Times Industrial designer Karim Rashid "BBC" by Ming Tea – Official Music Video Dressed to Regress: Interview with Austin Powers costume designer Deena Appel (1999) – LA Times Deena Appel interview – From Tailors With Love The Peacock Revolution: 1960s Menswear – Victoria & Albert Museum Peter Bogdanovich on the lasting influence of Austin Powers in Goldmember – The New Yorker ‘A real stroke of genius.’ How Apple’s iMac G3 became an object of desire – CNN AWOLTrends on Blobjects Prada's spacesuits for NASA's 2025 Moon mission – Forbes The Low Earth Orbit Economy – NASA "Bye Bye Sixties" – Nancy Sinatra, Goldie Hawn, and Ruth Buzzi (1969) Find exclusive episodes here <3…
In this episode, we dive into the history of pin-up and rockabilly fashion to analyze this aesthetic's continuous deployment in the 21st century pop landscape. We discuss the exaggerated gender dimorphism of the 1950s, the striking similarities between pin-up girls of the '40s and Instagram starlets of today, rockabilly's morbid legacy and the Overton window of obscenity, the decadence of Americana foodstuffs, and the raunchy, feminine stylings of Amy Winehouse, Katy Perry, and, most recently, Sabrina Carpenter. Links: Image board Welcome to the Club: The Women of Rockabilly (2001) Rockin': The Rockabilly Scene by Andrew Shaylor Rockabilly: The Twang Heard 'Round the World by Michael Dregni Dave Hickey on Rockabilly in Air Guitar: Essays on Art & Democracy Sabrina Carpenter "Nonsense" Outros Compilation "What Happens When a Pop Star Isn't That Popular?" by Shaad D'Souza – New York Times Sabrina's custom "Espresso" swimsuit vs. Marilyn Monroe's in How to Marry a Millionaire Katy Perry performing "One of the Boys" in 2008 Rolling Stone on the backstory behind Katy's Teenage Dream cover Rolling Stone review of Teenage Dream upon release in 2010 TASCHEN's The Art of Pin-up by Dian Hanson Alexander Thompson's photographs of Mexican-American Rockabillies Property from the Life and Career of Amy Winehouse – Auction Catalog "A Sly Wink to Pinups of the Past" by Ruth La Ferla – New York Times (2012) Caroline Gnagy's Work * *Full interview with Caroline Gnagy also available on Patreon ! Find exclusive episodes here <3…
In this episode, we link up in Hell's Kitchen and transform into experimental theater critics in order to provide an unbridled review and aesthetic analysis following our patronage of the new Broadway revival of Cabaret , a musical with a captivating history and a surprising relevance to many of our favorite themes and subjects. We talk about the century-long meme of Berlin debauchery, Sally Bowles as a feminine archetype in her many iterations, Eddie Redmayne's viral Emcee performance (and its chilling implications), and the wildly imaginative costume design work of Tom Scutt, from sleazy boudoir ensembles to fascistic menswear. Links Go see Cabaret on Broadway! Cabaret – "Wilkommen" performance at the 77th Annual Tony Awards Cabaret (1972) starring Liza Minelli Goodbye to Berlin by Christopher Isherwood March Vogue profile on the 2024 revival, feat. interviews with Eddie Redmayne and Gayle Rankin How a Broadway Theater was Remade Into a Queer Cabaret (interactive NYT article) Playbill interview with set and costume designer Tom Scutt, featuring costume sketches! Cabaret (2024) review in the LA Times Cabaret (2024) review in the New York Times Previous iconic Sally Bowles moments: Liza Minelli's "Mein Herr" and Jane Horrocks' "Cabaret" Biz's essay "2016, 2017" Find exclusive episodes here <3…
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In this week's episode, we don our polarized hippie glasses and go back in time to investigate the cultural legacy of the Grateful Dead and all that they represent: psychedelia, Pied Piper figures and their cult-like followings, cross-country motor travel, bootleg merchandising, musical improvisation, and more. We analyze the parallels between the infamous Summer of Love and the summer now upon us, with a special focus on the darksided undercurrents lurking through both. Links: Finding Authenticity in a T-Shirt – The New Yorker (on Online Ceramics) Owsley Stanley's website — The Bear Story Owsley Stanley: The King of LSD – Rolling Stone The Electric Kool-Aid Acid Test by Tom Wolfe, 1968 (full PDF!) Grateful Dead 2015 Chacos collab The End of Merch – GQ Will the Grateful Dead Live Forever ... Through Merch? – Billboard A Guide to Grateful Dead Iconography How Fashion Became Obsessed with the Grateful Dead – WSJ Why, in 2018, is Fashion Obsessed with the Grateful Dead Aesthetic? – Fashionista The Disembodied Body of Marilyn Monroe – Wendy Lesser Find exclusive episodes here <3…
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1 Ep. 85: Wellness Checks and Eulogies | Study Break [TEASER] 15:18
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FULL EPISODE AVAILABLE ON PATREON *** In the sophomore edition of our Study Break series, we check in on a few of our cultural prophesies: on the Silly Boy front, we analyze the rise of LEGO-man rap sensation Ian, and on the Alt-Print front, we assess the threat of Katy Perry's new Bushwickified era. We also announce Shiloh Jolie as our nepo baby top draft pick in light of her recent Afrobeat activities, discuss the Frutiger Aero undertones of J. Cole's "Grippy," mourn the disillusion of much-loved brands including Dion Lee, Mara Hoffman, and The Vampire's Wife. Links: Shiloh Jolie Pitt Dancing to Afrobeat North West for ERL The Vampire's Wife Shuts Down Mara Hoffman Shuts Down Dion Lee Raises Alarm Marc Jacobs - Dear Bullies The Curious Case of Underselling Arena Tours J. Cole mixing "Grippy" by the sea…
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1 Ep. 84: Manifesting Media for Montez Press Radio [TEASER] 17:58
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**FULL EPISODE AVAILABLE ON PATREON ** In this very special episode of Nymphet Alumni, we discuss the media of manifesting, past and present. We talk digital dreams, grindset gurus, algorithmic wizardry, and so much more! Part of Lip Sync, a series programmed by Olivia Kan-Sperling that engages forms of speech and writing that invite us to merge seamlessly and intimately with language: where words are full of presence, and work just like magic. Originally Broadcasted on Montez Press Radio on May 22, 2023 Links: Hippie Teens on TikTok Baby Storme on TikTok Internet-related psychosis–a sign of the times Symbols and Signs by Vladimir Nabokov Oprah’s Secret: New? Old? Good? Bad? Deception in Computer-Mediated Communication The 12 Universal Laws and How to Practice Them FAKE IT TILL YOU MAKE IT by Maya Mann Shannin Blake on TikTok…
In this week's episode, we dive into the magical world of fragrance and its various online factions, from Fragrantica-posting girlbloggers to the designer cologne peddlers of the Manosphere. We discuss celebrity perfumes (including Bella Hadid's mystifying new alchemical elixir, Orebella), historical fragrance zeitgeists, the spectrum of accords from fantastical to hyperrealistic, the looming threat of edgelord aromatic stink bombs, perfume's associations with youth, sexuality, temporality, and language, and more. Links: Orebella by Bella Hadid Gen Z Wants to Smell Rich. It's Driving Luxury Fragrance Sales – Bloomberg Fantasy by Britney Spears Commercial Are We in a New Era of the Signature Scent? – Nylon @fragrantnerd on TikTok Paradigm Issue 03 , featuring Sweat by Paradigm ( BTS on Instagram ) The Granarchist Scent Revolution: Why "Old Lady" Fragrances are Booming – Suzy Nightingale Fragrance Players Enjoy Double-Digit Growth, Driven By Demand For Premium Labels – Forbes Beauty & Wellness Briefing: Fragrance continues stunning growth across an increasingly bifurcated category – Glossy Sexy Fragrances That Drive Women Nuts – Kevin Samuels Jeremy Fragrance on YouTube @colognefortnite on Instagram , this reel specifically Teen Boy Inexcusable Evil TikTok Reporting by Funmi Monet When Did Teen Boys Get a Nose for $300 Cologne? – New York Times (came out after we recorded lol) Post-Fragrantica Manifesto – Audrey Robinovitz for Dirt Eat Your Lipstick on Substack Find exclusive episodes here <3…
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1 Ep. 82: Mother Toilet Plumbing Department | Study Break 1:14:30
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This week, we're excited to announce our new episode format, STUDY BREAK, in which we take a hiatus from our usual fact-finding and forecasting to discuss trending topics and events in our orbit (many requested by you, our listeners!). In the inaugural episode of this series, we discuss the miscellany of this year's Met Gala, The Hunger Games saga as perma-reference, the slay mama brainrot of Charli XCX's "360," the spectrum of psychosexuality from YZY Porn to Challengers , blokette Vogue employees, BBL Drizzy, and much, much more. Links: Met Gala Eat the Rich content Blokette Vogue employee Charli XCX – 360 (Official Video) Zendaya's Louboutin So Kates Doja Cat and Guram Gvasalia in NYC…
Full episode available on Patreon <3 In this episode, inspired by the widespread panic surrounding the Death of the Club, we assess the contemporary state of nightlife and the sartorial, musical, and social considerations of the Going Out experience. Drawing from our own fieldwork as well as numerous studies, we discuss bottle girls, pickup artists, natural wine bars, section mindfulness, the infamous events of the TikTok Rizz Party, and much more. TikTok Rizz Party (original) TTRP Lana edit TTRP Sylvia Plath edit The Man Who Has Everything: Mark Fisher on Drake’s Nothing Was The Same Venkatesh Rao — The Gervais Principle Millennials vs Gen Z in the club on Reels (lol) Sizing Up The Nightlife: A Study on Status Distinction Why Gen Z Gave Up on Clubbing — The Telegraph Gen Z and Nightlife Safety — Hunger Magazine Gen Z Tell Us What They Think of Millennials’ Party Habits — VICE Boiler Room and Charli XCX Presents: PARTYGIRL…
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