Transitioning from Amazon Seller to Brand: Challenges and Strategies

Not Another eComm Podcast

In this episode of "Not Another eComm Podcast," host Ian Kaneshiro welcomes the Dylan Lam of Omirank, to discuss his journey of transitioning from an Amazon seller with a private label product to establishing a full-fledged brand.
Dylan is the mastermind behind Omirank, a digital marketing agency that helps e-commerce and Amazon sellers succeed online. With years of experience, Dylan and his team specialize in Lead Generation, PPC, Media buying, and email campaigns, all aimed at delivering data-driven results. Beyond his role at Omirank, Dylan is also a board of advisors for various 8-figures Amazon brands.
Tune in to learn how to thrive in the world of e-commerce!
Timestamp
0:00:06 Introduction to the challenge of transitioning from an Amazon seller to a brand
0:03:14 Launching on Amazon becoming easier for all categories
0:04:29 Steps to turn from an Amazon brand to a real brand
0:05:41 Differentiating between a brand and a commodity
0:07:17 Building a brand requires additional marketing efforts
0:12:18 Costs for lead generation and revenue on Kickstarter
0:13:22 The benefits of launching a brand on Amazon
0:15:38 The risks and challenges of launching a private label product on Amazon
0:17:59 Is it possible to move on to another product if Kickstarter fails?
0:18:29 When to pivot to another product if the initial launch fails
0:19:03 Commodity products versus value-adding products
0:19:58 Building a following and generating hype before launch
0:21:16 Implementing a reservation funnel and building a community
0:23:28 Leverage customer emails
0:24:18 Categorizing products into consumables, hybrid consumables, and complimentary products
0:25:30 The best strategy for capturing recurring sales
0:27:15 Subscription-based business for tennis balls
0:29:46 A viable marketing plan for sustainable business
0:31:16 Conclusion
Connect with our guests:
https://omirank.com/
Connect with our host:
Ian on LinkedIn: https://www.linkedin.com/in/iankaneshiro/
Ian on Instagram: https://www.instagram.com/iankaneshiro_
Stay connected with Seller Snap:
Website: https://www.sellersnap.io/
LinkedIn - https://www.linkedin.com/company/seller-snap-inc./
Instagram - https://www.instagram.com/sellersnap.io/
Facebook- https://www.facebook.com/sellersnap.io/
Full video episodes are always uploaded on YouTube.
Not Another eComm Podcast By Seller Snap- helping sellers optimize their Amazon store through smart algorithmic repricing.

Seller Snap offers all Amazon sellers a 15-day free trial - find out if we are the right repricer for you and your Amazon store. Visit https://bit.ly/NotAnothereCommPodcast