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Round 2 Catching up with Kellie Lee of ROWDY 1
Manage episode 347292386 series 2803188
Debra Armstrong and G. Steven Cleere - NexxtLevel Brands에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Debra Armstrong and G. Steven Cleere - NexxtLevel Brands 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Today I’m welcoming back Kellie Lee, Creator and CEO at Rowdy Prebiotic Foods Company, for an update on her entrepreneurial journey.
Kellie developed Rowdy bars when she was creating convenient, real foods to take on hikes with her husband. What makes Rowdy products special is YaconRoot - the unique prebiotic, naturally sweet ingredient that has become the foundation of all Rowdy offerings. Rowdy is committed to empowering people to better digestive health so they can restore balance and get back to being themselves, so they can “get back to being Rowdy.”
In this episode you’ll hear how Rowdy has expanded and grown since the founding of the company, what effects the pandemic had on the industry and on Rowdy bars, how the company expanded with four flavors of collagen powders, and some advice for other entrepreneurs thinking of entering this space.
The “NexxtLevel Brands Podcast’ is hosted by G. Steven Cleere, Founder and “Chief Pot Stirrer” of NexxtLevel Brands. This show focuses on disruptors and thought-leaders from the Entrepreneurial Food, Beverage, and CPG Industry, but we also share tips from veterans and key suppliers that may help fellow CPG professionals achieve their goals.
Discussion Points
- Reviewing how Rowdy bars got started
- Kellie’s only future vision was to get into Whole Foods
- First distribution beyond local - Sprouts nationwide, adding more flavors
- How the pandemic hurt - launching in April 2020
- YaconRoot prebiotic is key for all bars and powders
- Expansion into collagen powders
- Kellie is surprised that more people don’t know what they are eating/reading labels
- Financing - starting and scaling
- Growth and sales - launching a commission-only sales force for non-traditional channels
- Planning an exit strategy – 5 to 7 years
- Words to grow by: “Stay the course”
Resources:
128 에피소드
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