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Authenticity in Product and Brand - David Cisneros on the NexxtLevel Brands Podcast
Manage episode 441805099 series 2803188
Debra Armstrong and G. Steven Cleere - NexxtLevel Brands에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Debra Armstrong and G. Steven Cleere - NexxtLevel Brands 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Today we’re speaking with David Cisneros, co-founder of WES and Origo Brands, and taking an enlightening journey through the world of Hispanic food brands. David shares his transition from attorney to successful food brand entrepreneur. You’ll hear about David’s travels to Latin America and how he is shaking up the US market with new and authentic flavors. In the discussion, David imparts valuable insights on how his legal training has helped him navigate the financial side of his business, how he’s telling a compelling story through disruptive marketing and discusses creating a low GI sweetener. Get insights into David's unique marketing strategy for his Hispanic barbecue sauce and learn how to redefine product categories in a post-pandemic market.
The “NexxtLevel Brands Podcast’ is hosted by G. Steven Cleere, Founder and “Chief Pot Stirrer” of NexxtLevel Brands. This show focuses on disruptors and thought-leaders from the Entrepreneurial Food, Beverage, and CPG Industry, but we also share tips from veterans and key suppliers that may help fellow CPG professionals achieve their goals.
Discussion Points
- David Cisneros's transition from law to founding Hispanic food brands
- Exploring Latin American markets and introducing new flavors to the US
- The potential of Hispanic brands for acquisition
- Cultural significance of commodities between Europe, Latin America, and India
- History of Jews in Spain and the effects of the Inquisition
- Role of Arab traders in influencing Indian cuisine
- Returning more profits to farmers through Avenidas
- Innovative creation of a low GI sweetener
- Post-pandemic market and consumer shifts
- Businesses redefining categories to stand out from the competition
- Learning from mistakes in business
- The marketing strategy for Hispanic barbecue sauce
- Words to Grow By: Oscar Wilde and mistakes
Resources:
129 에피소드
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