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Fighting Fraud: Stevan Randjelovic about trust and brand safety in the advertising market
Manage episode 323120651 series 3328518
GroupM Germany에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 GroupM Germany 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
This episode is about Brand Safety, Advertising, Trust, Technology, Agency.
Topics such as brand safety and trust are becoming increasingly important in the advertising market, especially when considering that ad fraud is set to cost the industry billions of US dollars every year. In this podcast, Stevan Randjelovic, Brand Safety Manager EMEA at GroupM, describes the current status of trust and brand safety in the media business. Using several examples, Stevan demonstrates what potential risks exist especially in online advertising environments. Furthermore, he explains the process of ensuring brand safety and talks about the “Global Alliance for Responsible Media” that aims to protect the integrity of media.
Links GroupM:
Website: https://www.groupm.com/
Twitter: https://twitter.com/GroupMGermany
LinkedIn: https://www.linkedin.com/company/15247567
Facebook: https://www.facebook.com/GroupM-Deutschland-1434893150137286/
Vimeo: https://vimeo.com/groupmgermany
Links Stevan Randjelovic:
Twitter: https://twitter.com/stevan_r?lang=de
LinkedIn: https://www.linkedin.com/in/stevanrandjelovic/
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Topics such as brand safety and trust are becoming increasingly important in the advertising market, especially when considering that ad fraud is set to cost the industry billions of US dollars every year. In this podcast, Stevan Randjelovic, Brand Safety Manager EMEA at GroupM, describes the current status of trust and brand safety in the media business. Using several examples, Stevan demonstrates what potential risks exist especially in online advertising environments. Furthermore, he explains the process of ensuring brand safety and talks about the “Global Alliance for Responsible Media” that aims to protect the integrity of media.
Links GroupM:
Website: https://www.groupm.com/
Twitter: https://twitter.com/GroupMGermany
LinkedIn: https://www.linkedin.com/company/15247567
Facebook: https://www.facebook.com/GroupM-Deutschland-1434893150137286/
Vimeo: https://vimeo.com/groupmgermany
Links Stevan Randjelovic:
Twitter: https://twitter.com/stevan_r?lang=de
LinkedIn: https://www.linkedin.com/in/stevanrandjelovic/
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