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Conquering new advertising worlds: Itamar Benedy from Anzu about in-game ads
Manage episode 323120653 series 3328518
GroupM Germany에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 GroupM Germany 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Gaming and eSports are rapidly evolving into a kind of pop culture and are increasingly interesting for the advertising industry. Itamar Benedy, CEO and founder of Anzu, took the opportunity and developed Anzu, a platform for in-game advertising campaigns. This podcast starts with the characteristics and advantages of advertising in the gaming environment and the technical basics. Itamar also discusses the topic of data collection and explains which special model can help marketers measure the success of their in-game campaigns: Ad viewability and brand safety in particular have top priority at Anzu. And finally, for those new to in-game advertising, Itamar also provides valuable tips for transforming ads from the real world into the gaming world.
Further information about gaming and eSports can be requested directly from [m]STUDIO: ask@mstudioagency.de
Links Anzu:
Website: https://anzu.io/
Twitter: https://twitter.com/Anzu_io
LinkedIn: https://www.linkedin.com/company/anzuio
Facebook: https://www.facebook.com/anzu.io/
YouTube: https://www.youtube.com/channel/UCzTw-yzzmmmidK-LdUSsQUA
Links Itamar Benedy:
Twitter: https://twitter.com/BenedyItamar
LinkedIn: https://www.linkedin.com/in/itamarbenedy/
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Further information about gaming and eSports can be requested directly from [m]STUDIO: ask@mstudioagency.de
Links Anzu:
Website: https://anzu.io/
Twitter: https://twitter.com/Anzu_io
LinkedIn: https://www.linkedin.com/company/anzuio
Facebook: https://www.facebook.com/anzu.io/
YouTube: https://www.youtube.com/channel/UCzTw-yzzmmmidK-LdUSsQUA
Links Itamar Benedy:
Twitter: https://twitter.com/BenedyItamar
LinkedIn: https://www.linkedin.com/in/itamarbenedy/
56 에피소드
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