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Changing perspectives: A coffee break with Brian Wieser with a current status for the media industry
Manage episode 323120642 series 3328518
GroupM Germany에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 GroupM Germany 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
This episode is about Change, Economy, Brands, Experiences and Media spendings.
This episode is part of our NextM podcast special series, containing short interview snippets, that were recorded remotely – please excuse minor technical interruptions.
The world is in a constant state of change. Brian Wieser, Global President of Business Intelligence of GroupM, expresses his point of view on what's currently happening all around the world. Firstly, he describes how he examines the economic situation all over the world and how he helps colleagues from different countries exchange their experiences during this exceptional situation. Beside country-specific effects on the economy, Brian sees three main tipps for such exceptional situations: 1. Brands that are committed to society, will benefit. 2. What counts now are good experiences and new consumer concepts. 3. Brands that don’t cut their media spendings are more likely to come stronger out of the crisis.
Links Brian Wieser:
Twitter: https://twitter.com/brianwieser
LinkedIn: https://www.linkedin.com/in/brian-wieser-0a32b5/
Links GroupM:
Website: https://www.groupm.com/
Twitter: https://twitter.com/GroupMWorldwide
LinkedIn: https://www.linkedin.com/company/groupmworldwide/
Other Links:
Postponed Olympics : Opportunities for Marketers
https://www.campaignlive.com/article/olympics-postponed-opportunities-marketers-wide-open/1678339
More about the goodwill opportunities for brands
https://digiday.com/media/groupm-brian-wieser-brands-goodwill-decline-ads-business-coronavirus-lockdown-bailouts-china/
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This episode is part of our NextM podcast special series, containing short interview snippets, that were recorded remotely – please excuse minor technical interruptions.
The world is in a constant state of change. Brian Wieser, Global President of Business Intelligence of GroupM, expresses his point of view on what's currently happening all around the world. Firstly, he describes how he examines the economic situation all over the world and how he helps colleagues from different countries exchange their experiences during this exceptional situation. Beside country-specific effects on the economy, Brian sees three main tipps for such exceptional situations: 1. Brands that are committed to society, will benefit. 2. What counts now are good experiences and new consumer concepts. 3. Brands that don’t cut their media spendings are more likely to come stronger out of the crisis.
Links Brian Wieser:
Twitter: https://twitter.com/brianwieser
LinkedIn: https://www.linkedin.com/in/brian-wieser-0a32b5/
Links GroupM:
Website: https://www.groupm.com/
Twitter: https://twitter.com/GroupMWorldwide
LinkedIn: https://www.linkedin.com/company/groupmworldwide/
Other Links:
Postponed Olympics : Opportunities for Marketers
https://www.campaignlive.com/article/olympics-postponed-opportunities-marketers-wide-open/1678339
More about the goodwill opportunities for brands
https://digiday.com/media/groupm-brian-wieser-brands-goodwill-decline-ads-business-coronavirus-lockdown-bailouts-china/
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