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Matt McGarry and Ryan Carr, Matt McGarry, and Ryan Carr에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Matt McGarry and Ryan Carr, Matt McGarry, and Ryan Carr 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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How Trends.co Grew To 15k+ Customers, Converting Free Subscribers To Paid, Email Marketing, Influencer Marketing, and More

34:04
 
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Manage episode 390560636 series 3498518
Matt McGarry and Ryan Carr, Matt McGarry, and Ryan Carr에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Matt McGarry and Ryan Carr, Matt McGarry, and Ryan Carr 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

In this podcast, Matt and Ryan provide valuable insights into various topics related to effectively running newsletters, membership programs, and courses. They discuss the challenges of monetizing your newsletter and explore various marketing channels while giving actionable strategies aimed at helping you succeed in the newsletter industry.

Episode topics & Timestamps

(1:22) Selling memberships and courses as monetization strategies and success stories of membership models
(02:12) Insights on growth for ​Trend.co and using free newsletter lists to convert into memberships/courses
(03:09) Tactics in converting newsletter subscriptions to paid memberships and he process of subscriber acquisition and conversion

(4:30) Utilizing gated website content for subscriber engagement

(05:31) The importance of targeted messaging in newsletters

(6:23) Diving into email marketing tactics and Free newsletter strategies for driving revenue

(09:54) Using various marketing channels for selling Trend.co subscriptions

(10:54) Comparing YouTube and Instagram influencer marketing effectiveness

(11:40) Discussing the best channels for membership growth and strategies for selecting influencers based on CPM and demographics
(15:52) Industry benchmarks for influencer marketing CPMs and the potential of underpriced attention in marketing
(20:49) Organizing newsletter sponsorships as an emerging service

(21:38) The ease of using Beehive's ad marketplace for newsletter ads

(23:26) Exploring alternative social networks and newsletters like Rumble and Passionfruit

(25:31) Organic growth advantages of Substack's recommendation engine

(27:12) Concerns about Substack's long-term viability

(30:46) Predicting the future challenges Substack might face

(31:37) Discussing the limitations of Substack as a platform for newsletter growth

Links Mentioned:

https://tailwindstudio.co/

https://www.newsletteroperator.com/

  continue reading

36 에피소드

Artwork
icon공유
 
Manage episode 390560636 series 3498518
Matt McGarry and Ryan Carr, Matt McGarry, and Ryan Carr에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Matt McGarry and Ryan Carr, Matt McGarry, and Ryan Carr 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

In this podcast, Matt and Ryan provide valuable insights into various topics related to effectively running newsletters, membership programs, and courses. They discuss the challenges of monetizing your newsletter and explore various marketing channels while giving actionable strategies aimed at helping you succeed in the newsletter industry.

Episode topics & Timestamps

(1:22) Selling memberships and courses as monetization strategies and success stories of membership models
(02:12) Insights on growth for ​Trend.co and using free newsletter lists to convert into memberships/courses
(03:09) Tactics in converting newsletter subscriptions to paid memberships and he process of subscriber acquisition and conversion

(4:30) Utilizing gated website content for subscriber engagement

(05:31) The importance of targeted messaging in newsletters

(6:23) Diving into email marketing tactics and Free newsletter strategies for driving revenue

(09:54) Using various marketing channels for selling Trend.co subscriptions

(10:54) Comparing YouTube and Instagram influencer marketing effectiveness

(11:40) Discussing the best channels for membership growth and strategies for selecting influencers based on CPM and demographics
(15:52) Industry benchmarks for influencer marketing CPMs and the potential of underpriced attention in marketing
(20:49) Organizing newsletter sponsorships as an emerging service

(21:38) The ease of using Beehive's ad marketplace for newsletter ads

(23:26) Exploring alternative social networks and newsletters like Rumble and Passionfruit

(25:31) Organic growth advantages of Substack's recommendation engine

(27:12) Concerns about Substack's long-term viability

(30:46) Predicting the future challenges Substack might face

(31:37) Discussing the limitations of Substack as a platform for newsletter growth

Links Mentioned:

https://tailwindstudio.co/

https://www.newsletteroperator.com/

  continue reading

36 에피소드

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