Are We In a Newsletter Bubble?

Newsletter Operator

Matt McGarry and Ryan Carr, Matt McGarry, and Ryan Carr에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Matt McGarry and Ryan Carr, Matt McGarry, and Ryan Carr 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

2y ago 31:39

MP3•에피소드 홈

Episode Description:

In this episode, Matt and Ryan discuss the current state of newsletters and delve into the debate of whether there is a newsletter bubble. They address the concerns about the saturation of newsletters and the need to stand out in a competitive market. The discussion also focuses on the changing landscape of newsletter monetization, particularly the shift from CPM-based pricing to a cost-per-click model. They emphasize the importance of building an engaged and valuable audience and explore the potential for acquiring newsletters as a growth strategy.

Episode key topics and timestamps:

Introduction and Podcast Overview

(00:26) Purpose of the podcast, discussing newsletter building, growth, and monetization

Discussion on the Newsletter Bubble

(00:43 - 00:06:26) Debate on the existence of a newsletter bubble and address common concerns

(06:27 - 00:17:40) Analysis of the monetization challenges and evolving advertising models

Acquisition and Transfer of Newsletters

(19:00 - 00:25:00) Importance of acquiring and merging newsletters to expand audience and grow lists

(25:01 - 00:28:11) Process and strategies for successfully transferring subscribers and maintaining engagement

Newsletters as a Growth Strategy

(28:12 - 30:14) Highlighting the value of newsletters as marketing funnels and effective communication channels
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Work with Ryan's agency Tailwind
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