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[Classic Rewind] Kenny Harper: Customer Value Journey
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Ryan Kimler에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Ryan Kimler 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
About Kenny Harper: Kenny Harper is a dedicated Fractional Chief Marketing Officer at Growth Amplifiers, specializing in empowering businesses nationwide to achieve peak performance through systematic optimization, team enhancement, and enhanced customer experiences. As a data-driven growth advisor, Kenny's innovative approach goes beyond conventional strategies, helping B2B professionals create tailored frameworks for predictable revenue. With a mission to enable small business owners and advisors, Kenny guides clients towards consistent, sustainable growth, emphasizing the importance of understanding target audiences and refining brand positioning.
In this episode, Ryan and Kenny Harper discuss:
- The power of shifting mindsets in marketing and sales for small business success
- Authentic approach to sales and business growth
- Maximizing returns on marketing and sales efforts for small business owners
- The three pillars of consistent and profitable marketing strategies
Key Takeaways:
- The key to entrepreneurial success lies in understanding that effective marketing is not just advertising but rather communicating your value, while sales is not about pushing products but genuinely addressing people's challenges and needs with authenticity and empathy.
- In successful business interactions, genuine connections and alignment of missions make the sales process feel more like a meaningful conversation, and breaking free from limiting habits can unlock untapped potential for growth and success.
- Maximize returns on marketing and sales efforts with a documented customer value journey, actionable metrics, and effective tools and tactics.
- Refine your marketing to attract ideal customers, eliminate bottlenecks, and optimize your strategy for consistent, profitable results.
"Sometimes we need to take a step back and assess where we're at compared to where we'd want to be. Sometimes we need to see what, what is our blind spot? Everyone has one. We can all get tunnel vision. And sometimes we need that fresh perspective to challenge our thinking. And have us maybe get out of our comfort zone because we can easily fall for those patterns of behavior that can get us only so far. And if we want new results, we've got to take new actions." — Kenny Harper
Connect with Kenny Harper:
Email: kenny@growthamplifiers.com
Website: http://growthamplifiers.com/
LinkedIn: https://www.linkedin.com/in/kennyharper/
Free Double Your Results Workshop: https://growthamplifiers.com/success/
Schedule your free 1:1 Profit Breakthrough Session with Ryan here: https://go.oncehub.com/profit
Connect with Ryan Kimler:
Net Profit CFO Home Page: www.netprofitcfo.com
Email: ryan@netprofitcfo.com
Facebook: www.facebook.com/rkimler
LinkedIn: www.linkedin.com/in/ryankfinancialclarityllc/
LinkedIn NPC Company: https://www.linkedin.com/company/netprofitcfo/
LinkedIn FC Company: https://www.linkedin.com/company/financial-clarity-llc/
Show notes by Podcastologist Andy Santiago
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
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