209- Public Relations: A Tool for Leaders (CEOs)

Nata PR School (EN)

Hello, PR friend!

Have you ever noticed that their popularity increases when leaders engage in public relations?

You've often heard me talk about Elon Musk, who became just as famous as the company Tesla that he created, thanks to the media.

Think of that former U.S. president, who was already very well-known before even hosting the famous show "The Apprentice" and the unforgettable phrase, "You are fired!"

It's clear to me that he rose to the presidency in part because of the media's visibility.

This was also the case with the well-known actor Ronald Reagan, who became the 40th president of the United States because of his fame.

We could undoubtedly name many others, such as Arnold Schwarzenegger, who became governor of California after a career as a strongman, and so on. You now understand why political parties seek out candidates who are well-known to the public to encourage voters to support their parties.

If you watch the documentary on the Raëlians, you'll see that the founder of this sect knew the power of journalists and all the advantages it brought to his organization.

Every time the media talked about Raël or his followers, whether in good or bad terms, donations and new followers sometimes increased dramatically…

Being visible in the press and getting talked about is not just the privilege of politicians and gurus—far from it.

This is why it is a tool that can be most beneficial for business leaders.

After our training, several of our students at the NATA PR SCHOOL have learned how to address the media and influencers and have successfully obtained in-depth interviews about them and their businesses.

These are extremely powerful articles that have brought them great credibility with their target audience.

So much so that after just one interview on local television, one of our students gained 400 new subscribers to their list, enabling them to launch a crowdfunding campaign that far exceeded their goal of 30K. In fact, they managed to raise 170K.

Television and an article in the local newspaper simply made them known.

Only public relations can achieve this.

Advertising, which we love, sells.

Public relations make you known, bring you credibility, and increase the trust your customers have in you.

Want to know more about how to use PR to make yourself known and increase your sales?

Feel free to reach out to me.

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Nata

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