Rebranding Tech Startups with Trufan CMO Karen O'Brien

My Social Life: How Content Creators Grow on YouTube & TikTok

Today on the podcast we are joined by Trufan CMO Karen O'Brien to discuss the company's startup branding strategy. Startup business branding can be tricky so in this interview Karen gives you a beginner's guide to branding.

Branding is more than just your brand colors and slogan - there are many moving pieces when it comes to crafting a brand. So, how does branding work? Listen to the full interview with Karen to learn how.

We start the podcast with Business Branding 101 going over the different branding elements and then we look at the various elements through Trufan, a startup that just went through a branding exercise and create a startup branding guide for you.

If you're wondering how do you brand your business then watch this interview and get the answers!

WHAT WE TALKED ABOUT
1:11 - Coming on board to Trufan as CMO
10:33 - A Beginner’s Guide to Branding
21:24 - Trufan’s Startup Branding Strategy
40:35 - How Does Branding Work when you acquire a second company? Integrating Trufan’s latest acquisition, Playr into the branding
55:14 - Trends in the marketing industry
1:04:19 - Wrap up questions

FOLLOW KAREN
LinkedIn - Karen OBrien
Twitter - @BondJaneBond

FOLLOW JACOB
https://www.jacobkelly.ca/
YouTube - Jacob Kelly
Instagram - @TheJacobKelly

FOLLOW MY SOCIAL LIFE
https://www.jacobkelly.ca/mysociallife

FOLLOW TRUFAN
https://www.trufan.io
Instagram - @Trufan.io
MUSIC

• Song: Tough Love - Joakim Karud
• https://soundcloud.com/joakimkarud
• https://www.facebook.com/joakimkarudmusic
• https://www.youtube.com/user/JoakimKarud
• Music from Soundcloud
• Music provided by RFM:
• https://youtu.be/jaoStyAQN4o