Teaching Floristry & Creating Wedding & Event Floral Designs With Joanne Truby

My Small Business & Me

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#028 - Florist Joanne Truby shares her small business journey. Moving from the corporate world to study floristry, she set up her wedding and event design company in 2012. She now also runs masterclasses and taster days, teaching how to create floral designs in her natural, English country garden style.
After her A levels, she worked in the e-commerce departments at Heals and River Island. Then whilst travelling through Central America, she decided that she wanted to do a degree in something creative.
She signed up for Floral Design & Event Management, and fell completely head over heels in love with flowers. In 2012, once she'd finished studying, she created the wedding flowers for a friend.
Concentrating on weddings and events, her business grew organically initially with the aid of taking part in collaborative styled photoshoots, which were featured in magazines and on blogs. And later, her business expanded from using social media including Instagram.
Joanne discusses her photography journey and having her designs being featured in a book about wedding flowers. Plus she shares the impact of the pandemic on her business, describing how she made the most of her time during lockdown.
Listening to this episode, you'll hear how passionate Joanne is about teaching and the transition that her students achieve when spending time with her. At the end of the podcast, you'll discover her practical tips, which I'm sure you'll find very inspiring.
Show notes are available on the My Small Business & Me website: https://mysmallbusinessandme.com/episode28

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