329 A Peek Inside My Social Media Strategy: 7 Posts That Did the Job

My Digital Farmer Podcast

Ever wonder what a farmer actually posts on social media every week?

In this episode, I’m pulling back the curtain.

You’ll hear the exact posts I published on Facebook and Instagram during the months of July/August—and more importantly, why I posted them. I’ll break down the thinking behind each caption, the strategy behind my weekly rhythm, and how I keep showing up online even when farm season is chaos.

Spoiler: It’s not random. It’s not last-minute. And it only takes me 30 minutes a week—because I’ve built a rinse-and-repeat content system that works.

In this episode, you’ll learn:

• Seven of my actual posts—including real captions, images, and CTAs

• The post categories I rotate through to stay consistent and engaging

• How I subtly layer in education, sales, storytelling, and list-building

• My weekly planning process that keeps me from burning out or going silent

Listen to the episode here!

Want My Real Post Copy?

If you liked this peek behind the curtain, you’ll love what’s inside Farm Marketing School.

Inside the Social Media Planning Project, you’ll find: ✅ My actual post copy for all 30 days of June, July, and August ✅ Done-for-you templates you can tweak and post ✅ A repeatable system to save time and stay visible year-round

Subscribe to FMS for a month and take my SM Planning Project!

Thank You to Our Podcast Sponsors: Local Line:

Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Farm Marketing School:

Marketing doesn’t have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:

📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions

Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 www.mydigitalfarmer.com/fms (Cancel anytime!)

Helpful Links:

What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

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