268 Managing Your Brand's Energy

My Digital Farmer Podcast

I still remember the first day of our first week of CSA this season.

It felt electric! I woke up with so much excitement. I had a big to-do list, and not enough time. But I was excited to get started.

My crew was out harvesting super early that morning, and with so many different things to harvest, I had a chance to tell so many visual stories in my CSA Facebook group, on IG stories, and newsletter.

It's always exciting when we start something again, isn't it?

I could tell my customers were feeling the excitement too.. They have been looking forward to seeing us again for months. I loved feeling the brand energy soar. Marketing felt easy.

This week, on the podcast, I talk about these periods throughout the year when you might experience a burst of organic brand energy. I share 4 different places I typically see them. I want you to LOOK for these moments, and capitalize on them! Don't just let them go by. Milk them for all they're worth. They can catapult your brand energy, and you'll ride that wave til the next one.

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Some of the resources mentioned in this episode:

Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe

Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important marketing elements in your farm business like: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, acquiring and deploying testimonials, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms Start and cancel your membership anytime.

Join my CSA Academy and learn how to support your CSA members Use my resources!! Try it out for the first month for $1 using coupon code TRIAL. (After that, the price increases to $19/month). Go to www.mydigitalfarmer.com/academy to see what’s included with the monthly membership. You’ll get access to the ENTIRE resource library I use to help support my CSA members and get them to CSA mastery fast! Use the templates inside to help you build your own customer onboarding and/or training curriculum this summer. This is a MAJOR shortcut to figuring out your onboarding process!! So valuable! Cancel your membership anytime. https://www.mydigitalfarmer.com/academy

Beginner's Guide to CSA Guide -- Use my Canva template and share it with your CSA members in your fulfillment process. This quick read guide shares the quick tips from my CSA master members, for how to be successful as a new CSA member. https://www.mydigitalfarmer.com/csasuccess

Get my A to Z Vegetable Storage Guide and use it as a lead magnet -- This is my MOST successful lead magnet ever. I've used it for 5 years. I'm sharing the Canva template with you, and you have full rights to use it as-is, or change it for your farm. https://www.mydigitalfarmer.com/atozguide

Follow me on Instagram for a daily IG story tip on marketing! @mydigitalfarmer