259 If I Only Had 2 Hours to Do Farm Marketing, What Would I Do?

My Digital Farmer Podcast

April 24, 2024

As life would have it, I've been in a season of long-term illness this winter. These health issues have been so distracting, that I've had to pare down my farm marketing to the absolute bare bones.

What's interesting is that I haven't noticed a huge difference!

I'm often asked by farmers, "If I only have 2 hours of time a week for marketing, what should I be doing with it?" I feel like I can answer that now because I'M DOING IT. My circumstances forced me to decide what the most critical revenue-driving activities were for my business. I share them with you in this podcast.

Keep in mind, I'm in my 16th season of farm business, and I have a lot of the other marketing assets in my machine built. That may not be your situation. But once the machine is built, these 2 activities are the ones I chose to spend my precious time on when I was ill.

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This podcast was sponsored by Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important marketing elements in your farm business like: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside, watch my new Email Marketing Course, or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms Start and cancel your membership anytime.

Some of the resources mentioned in this episode:

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