249 Engineering Habits around Your Farm Product

My Digital Farmer Podcast

Today, we talk about the importance of creating habits around your product.

This month, I saw a sign at my local meat/butcher in town. It showed the Daily Lunch Deal for each day for the next 3 weeks.

It was new, so it captured my attention.

Tanks Meats hopes that by showing me the "schedule" of daily lunch meals, they will draw me back multiple times in a week -- increasing my frequency of purchase.

If I'm already the type of person who buys lunch out 1x per week, I can look ahead and "plan" to come back to Tanks on Wednesday, too, since I love Reubens. Now I've just increased my customer value by a factor of two.

Tanks can also follow the sales data from this after a few months, and figure out which meals are making the most money. Then optimize their menu.

In today's episode, I want to show you the importance of creating buying habits around your product. Sometimes that means you need to create a "rhythm" and pattern that your customers will come to know and expect. I cover all kinds of examples of what this can look like. It's full of practical examples. One small tweak might mean a big shift in revenue for you.

Are you showing up at the "trigger moment" for your customer to make them think about your product?

This podcast was sponsored by Local Line, the leading e-commerce platform for the local food system. Try Local Line for your farm today! Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2024. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Some of the resources mentioned in this episode:

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This podcast was sponsored by Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important marketing elements in your farm business like: building a promotion calendar, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms Cancel your membership anytime.

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