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You Gotta Have Faith! Vitafive CoFounder Nik Hall
Manage episode 339521780 series 3310953
Nik Hall is a follower of Christ, husband to the best wife, and the cofounder of vitafive, an emerging gummy vitamin brand with high quality ingredients and now a lower sugar gummy vitamin alternative that we have launched into Target and HEB (while previously scaling our sugar gummy into over 7,000 retail doors.
Key times in this episode
3:30 Why people stop taking their vitamins after a few weeks and lifetime value drops.
5:30 Managing regulations and following best practices.
9:30 Good vs bad partners. Stay away from drug stores like CVS and Walgreens.
15:30 Breaking down the math of increasing LTV
17:00 Go slow and build methodically vs trying to do everything all the time.
20:00 Changes in marketing spend now vs 12 months ago, and mastering Amazon ad buying budget.
23:27 Nik’s biggest lesson is to have faith that the process and everything will work out.
Sign up for Chris' weekly newsletter Cross Commerce here, and connect with him on Twitter and Linkedin.
Chris Meade is the co-founder & CMO of CROSSNET, the world’s first four-way volleyball game. Chris was honored with Forbes 30U30 for the 2021 Sports category. CROSSNET combines elements of the childhood game four square and volleyball in a competitive game to 11, win by 2. CROSSNET is now available at 3000+ retail stores such as Walmart, Target, DICKS, Academy Sports, Sam’s Club and 20+ other retailers.
35 에피소드
Manage episode 339521780 series 3310953
Nik Hall is a follower of Christ, husband to the best wife, and the cofounder of vitafive, an emerging gummy vitamin brand with high quality ingredients and now a lower sugar gummy vitamin alternative that we have launched into Target and HEB (while previously scaling our sugar gummy into over 7,000 retail doors.
Key times in this episode
3:30 Why people stop taking their vitamins after a few weeks and lifetime value drops.
5:30 Managing regulations and following best practices.
9:30 Good vs bad partners. Stay away from drug stores like CVS and Walgreens.
15:30 Breaking down the math of increasing LTV
17:00 Go slow and build methodically vs trying to do everything all the time.
20:00 Changes in marketing spend now vs 12 months ago, and mastering Amazon ad buying budget.
23:27 Nik’s biggest lesson is to have faith that the process and everything will work out.
Sign up for Chris' weekly newsletter Cross Commerce here, and connect with him on Twitter and Linkedin.
Chris Meade is the co-founder & CMO of CROSSNET, the world’s first four-way volleyball game. Chris was honored with Forbes 30U30 for the 2021 Sports category. CROSSNET combines elements of the childhood game four square and volleyball in a competitive game to 11, win by 2. CROSSNET is now available at 3000+ retail stores such as Walmart, Target, DICKS, Academy Sports, Sam’s Club and 20+ other retailers.
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