Mumbrella에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Mumbrella 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
The show that helps you maximize your wealth by turning complex financial situations into actionable advice. On Your Money. Your Mission., we answer the questions you’ve been asking about -- financial planning, investing, retirement and everything in between. Whether you’re navigating the complexities of the market or looking for the best ways to save or spend your money, tune in to hear from experienced financial advisors with JFG. Walk away from each episode with savvy tips and financial t ...
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
Let’s face it, Real estate education has lost the script. Everybody “claims” to have the secret sauce. They get you to sign up, get you to bite on a “magic” formula, but there’s no real tools to get there. There’s so much talk, no practical steps. It’s not instructional, it’s hype. The ideas aren’t focused on your success, it’s focused on theirs. Well, it doesn’t have to be that way. If you’ve been searching for a way to escape the rat race and achieve true financial freedom wholesaling real ...
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
Mumbrella에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Mumbrella 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Every week the team at Mumbrella cover the latest news in the Australian media, marketing and advertising industries along with interviews with key people in the industry. Featuring a rotating panel of hosts from the Mumbrella team, this podcast is essential listening for anyone working under Australia's media and marketing umbrella.
Mumbrella에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Mumbrella 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Every week the team at Mumbrella cover the latest news in the Australian media, marketing and advertising industries along with interviews with key people in the industry. Featuring a rotating panel of hosts from the Mumbrella team, this podcast is essential listening for anyone working under Australia's media and marketing umbrella.
16 July 2025 Southern Cross Austereo's chief content officer, Dave Cameron, is leaving the business after three decades, and with the network recently selling its regional TV licence and doubling down on an 'all about audio' ethos, it's made us wonder: Did he jump or was he shown the door? This week has also seen the publication of independent studies from TRA and Cubery that capture what ads Australians find memorable. Telstra took the crown as the "most unforgettable" brand advertiser, and also the most hated. But is hate such a bad thing? Performance PR platform Linkby's CEO Chris Wirasinha – best known for co-founding Pedestrian – says AI is revolutionising the publishing industry. Most notably through the "new world" of generative engine optimisation. Is the media leader correct? And if so, what can brands learn from this? Join Tim Burrowes, Lauren McNamara, Nathan Jolly and Abe Udy for a look at everything under Australia’s media and marketing umbrella.…
14 July 2025 During the Covid pandemic, a serious accident left Naked Communications Australia co-founder Mat Baxter with serious injuries, forcing the agencyland leader into 12 weeks of recuperation — while trying to fill his role of chief executive officer at global consultancy Huge in New York. But the tragedy became a cornerstone moment for Baxter, who now holds an equity stake in Tmrw, a disruptive healthcare start up that aims to revolutionise wellness via data and AI. In this special interview edition of the Mumbrellacast, Mat Baxter reveals why and how he bought into Tmrw and cemented himself as its “disruptor in chief”. Join Hal Crawford and Mat Baxter in this special episode of the Mumbrellacast.…
9 July 2025 The Commonwealth Bank has the industry and consumers talking about its latest ad campaign. But it's not just the 90-second whirlwind of a TVC featuring cars, several Matildas, and even a biplane that has captured people's attention — it's the 'Australian first' media strategy leveraging a 48-hour roadblock across BVOD. We break down the work to answer what everyone's asking: how effective is it? Mitsubishi Australia and creative agency Richards Rose spent serious cash to secure the rights to AC/DC’s ‘It’s a Long Way To The Top (If You Wanna Rock 'N' Roll)’ for the former's latest campaign. Was the expense worth it? Meanwhile, Erin Patterson's mushroom murder trial attracted the world's attention, and generated several media gaffes. We discuss the fumbles, including those of a well-known shock jock. Recently, Hal had a chat with one of Australia's most successful media agency executives, Mat Baxter, on his life in advertising and the future of marketing. What does the Naked Communications Australia co-founder think of the industry? Join Hal Crawford, Tim Burrowes, Lauren McNamara and Abe Udy for a look at everything under Australia’s media and marketing umbrella.…
2 July 2025 As of yesterday, the South Australian government has banned junk food advertising on its own properties, a move that advertising bodies are none too happy about. Lauren breaks the situation down — and reveals the South Australian government's sharp jab back at advertisers. Meanwhile, Cloudflare, an internet backend provider, is moving to default blocking of AI bots scraping websites. Some of the world's largest publishers have voiced their support for the move, but why should we care? This week, Tim is on the ground at Madfest — a UK marketing expo held in a brewery car park — and he's sent us some insights into the annual event that brings together more than 10,000 marketers. Following in the wake of her legal victory, Antoinette Lattouf has spoken at length about her fight with the ABC, revealing what it felt like in the court and calling for a personal apology. Join Hal Crawford, Lauren McNamara and Abe Udy for a look at everything under Australia’s media and marketing umbrella.…
25 June 2025 After months of battling the ABC in court on the grounds that she was unfairly dismissed from her radio gig over her views on Israel and Gaza, the Federal Court ruled in favour of journalist Antoinette Lattouf. What did the judge say and what does the verdict mean for the ABC? Overseas in the United States, the FTC officially approved Omnicom's acquisition of IPG — a deal that will create the largest ad holding company in the world. Tim unpacks the details of the merger and Australia's position in the matter. Julie Inman Grant, Australia's eSafety commissioner, spoke at the National Press Club in Canberra yesterday, arguing that Youtube shouldn't be exempted from the under-16's social media ban. Is she right? Meanwhile, Google's payments to several small publishers will be ending, despite the parties involved believing the deals would extend to 2027. Has Google gone too far? Join Hal Crawford, Tim Burrowes and Abe Udy for a look at everything under Australia’s media and marketing umbrella.…
In this special interview edition of the Mumbrellacast, Hal Crawford speaks with VP of Hubspot Media Jonathan Hunt about ways of finding an audience in a world that has become a lot tougher for content creators. Hunt covers Linkedin's recent push for video and how it has created an opportunity, Reddit as a traffic source, and an AI workflow that can increase subs to newsletters.…
18 June 2025 Telstra and creative agency Bear Meets Eagle On Fire won the Film Craft Grand Prix at the 2025 Cannes Lions International Festival of Creativity. It's one of the most prestigious awards in adland — Lauren breaks down the win and shares an update on other awards the Australian industry has secured. Clemenger Group's changing of the guard continues with the announcement that its CEO Les Timar handed in his resignation after spending more than two decades with the business. Jonathan Hunt, head of content at HubSpot, had a chat with Hal about what platforms are working for content marketing. Where do you go if you need to find an audience now? Finally, the University of Canberra's Digital News Report 2025 found that women are far more likely to avoid the news than men. Is that really the case or is there more than meets the eye? Join Hal Crawford, Tim Burrowes, Lauren McNamara and Abe Udy for a look at everything under Australia’s media and marketing umbrella.…
Former Fairfax CEO and Free TV Chair Greg Hywood has moved out of the media world for the first time in 50 years. Mumbrella editorial director Hal Crawford talks with Hywood at length in this interview edition of the Mumbrellacast, covering Hywood's career, the nature of journalism and journalists - and, intriguingly, his view on whether the Nine Fairfax merger he engineered seven years ago has worked. Credit to Abe's Audio for another brilliant edit.…
11 June 2025 Two long-running television shows, ABC's Q+A and Ten's The Project, have officially been axed at their respective networks. Q+A is being replaced by documentaries, while The Project is being replaced by an investigative news and current affairs program. We discuss what these major changes mean for Australian TV. Meanwhile, a new Women in Media Industry Insight report has uncovered the key workplace issues women are facing in the media sector. Should we be surprised by the findings? Last week, former Fairfax CEO Greg Hywood announced he would be departing media by stepping down as chair of Free TV. Hal spoke with him about the move — and learned what the long-time media expert really thinks of Nine. Join Hal Crawford, Tim Burrowes, Lauren McNamara and Abe Udy for a look at everything under Australia’s media and marketing umbrella.…
4 June 2025 Last week, iconic Australian adland figure David Droga announced he would be stepping down from Accenture Song. Since then, M+C Saatchi’s APAC CEO, Justin Graham, and Dentsu Creative ANZ’s chief creative officer, Ben Coulson, also revealed they were moving on. They’re just a few among the many major talent movements in the industry — we go over them all and examine the root of all the turmoil. Optus’ ex-digital product boss Clive Dickens is officially setting up his own AI consultancy. With a track record like his, people are paying attention. Yesterday, Hal sat down with Mamamia’s CEO Natalie Harvey and chief content officer Zara Curtis to learn more about the network’s new video strategy. Is it up to par? Join Hal Crawford, Tim Burrowes, Lauren McNamara and Abe Udy for a look at everything under Australia’s media and marketing umbrella.…
29 May 2025 Recorded live on stage at Mumbrella360, this special episode of the Mumbrellacast sees the worlds of Unmade and Mumbrella collide. Over the past two weeks, we've been hearing from multiple sources that Linkedin is becoming increasingly relevant for marketers. We discuss if the platform's moment is just a fad or the start of a new age of marketing. Meanwhile, The Australian recently published a list of TV's highest paid personalities — but after Mumbrella did a bit of digging, it turns out radio stars are being paid more. Are the numbers accurate? Last week, Google launched a set of AI tools, including video generation and editing tool, Flow. Unmade's Cat McGinn and Genero's global partnerships director, Christie Poulos, discuss the implications this has for adland. Tim also takes a look at how the marketing and media industry has changed in the 14 years since he first launched Mumbrella360. Join Hal Crawford, Tim Burrowes, Cat McGinn, Christie Poulos and Abe Udy for a look at everything under Australia’s media and marketing umbrella.…
21 May 2025 For the first time ever, the Workplace Gender Equality Agency has released the gender pay gaps of companies in the Commonwealth public sector — and that includes broadcasters ABC and SBS. We unpack the data to see who’s winning and who needs to catch up. Last week, Hal interviewed Ooh Media’s chief revenue officer, Mark Fairhurst, who threw back the curtain on outdoor media. The conversation was rich: we share the highlights and go in-depth on the challenges in the sector. Google recently announced a new search tool, AI Mode, that’s gearing up to revolutionise the future of search. Should marketers be worried? In a surprising turn of events, OMG’s Resolution Digital has retired its media brand and the agency has folded into Hearts and Science. Lauren gives us the low-down on the story and what will happen moving forward. Join Hal Crawford, Tim Burrowes, Lauren McNamara and Abe Udy for a look at everything under Australia's media and marketing umbrella.…
14 May 2025 The Outdoor Media Association held a conference in Sydney last week, where it revealed that its new metrics suite, Move, is launching… at some point. It has been years in the making, so why the delay? Robert Thomson, CEO of News Corp, issued a stark warning to US President Donald Trump that AI companies are stealing content, such as his ‘The Art of the Deal’ book, to train language models. We unpack why Thomson voiced the concern. Meanwhile, chicken wings chain Wingstop is the latest US fast food brand to enter the Australian market, and has picked up Hello as its agency of record. Lauren breaks down the brand, Hello’s role in its launch, and its place amongst its fellow US chains trying to make it big in Australia. We also determine if Anika Wells — the new Communications Minister — is ready for the role, and if Australia needs an industry body for the whole of media. Join Hal Crawford, Tim Burrowes, Lauren McNamara and Abe Udy for a look at everything under Australia's media and marketing umbrella.…
7 May 2025 This morning, Are Media announced a deal that it would sell ads for US publisher Dotdash Meredith in the Australian market. Hal had a rare chat with Are Media's CEO Jane Huxley who claims the sun has come out. Meanwhile, Southern Cross Austereo (SCA) is officially selling its remaining regional TV licences to Seven West Media — and not Australian Digital Holdings (ADH) as was originally planned. We discuss if this was a good move for SCA, and ADH's response to the news. Netflix's Australian financial accounts have been filed and they're raking in over $1 billion in cash — good for them, but what about their tax dealings is unfair? Yesterday, Unmade's Humain conference took place in Sydney. There was much on the agenda, but it was AI consultant Lucio Ribeiro and his stance that AI will replace jobs that got us thinking... is he right? Join Hal Crawford, Tim Burrowes and Abe Udy for a look at everything under Australia’s media and marketing umbrella.…
30 April 2025 Metafest has just wrapped up for 2025, and to mark the occasion, Hal and Tim sat down with Meta's ANZ managing director Will Easton. From the News Media Bargaining Code to Meta's tax payments and the highly publicised social media ban for people under the age of 16, Easton faced questions on some controversial issues in this special episode of the Mumbrellacast. Join Hal Crawford and Tim Burrowes for a look at everything under Australia’s media and marketing umbrella.…
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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
The show that helps you maximize your wealth by turning complex financial situations into actionable advice. On Your Money. Your Mission., we answer the questions you’ve been asking about -- financial planning, investing, retirement and everything in between. Whether you’re navigating the complexities of the market or looking for the best ways to save or spend your money, tune in to hear from experienced financial advisors with JFG. Walk away from each episode with savvy tips and financial t ...
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
Let’s face it, Real estate education has lost the script. Everybody “claims” to have the secret sauce. They get you to sign up, get you to bite on a “magic” formula, but there’s no real tools to get there. There’s so much talk, no practical steps. It’s not instructional, it’s hype. The ideas aren’t focused on your success, it’s focused on theirs. Well, it doesn’t have to be that way. If you’ve been searching for a way to escape the rat race and achieve true financial freedom wholesaling real ...
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...