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Retail Media – From Promise to Practice
Manage episode 365565468 series 3482678
Luke Erlenbusch and Market Performance Group (MPG)에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Luke Erlenbusch and Market Performance Group (MPG) 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Retail Media Networks (RMNs) are receiving enormous attention and energy right now, as literally hundreds of retail and retail-related ecosystems look to monetize their value as advertising platforms. The speed of investment and start-up of so many RMNs have caught many CPGs off balance. While this breathless enthusiasm is yielding great opportunities, there is also confusion and frustration among the brands and agencies trying to leverage these platforms for success.
Listen to our discussion about the strategic PATH FORWARD, from promise to practice, for brand success in a retail media network world. Retail media legend Andy Murray of BigQuest joins MPG Omnichannel Strategy leader Larissa Dannenberg and Confluencer Commerce CEO Bryan Gildenberg for a robust discussion; hear their thoughts on how retailers will further develop their capabilities and how brands can best turn retail media initiatives into real and sustainable success.
In this podcast, Bryan, Andy and Larissa discuss:
- What is the promise of retail media today? The opportunities? The watchouts?
- What role should retail media play in terms of awareness and/or conversion? Where does it come in on the purchase journey?
- How can brands more effectively use retail media to optimize the shopper experience and drive better performance?
- How should brands approach the largely untapped in-store retail media opportunity to create a frictionless shopping experience?
- Without standardization, how do we know which metrics to use to know if our RMN investment is working?
6 에피소드
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