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Simon Andrews - The Power of... Big Tech
Manage episode 308211039 series 3010805
Paul Armstrong에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Paul Armstrong 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Big platforms (Google, Apple, Facebook, Amazon) are taking over the world. Or are they? Simon Andrews is the man big firms trust to know which way the win in blowing. Not only does he have decades of relationships in the business, but he’s also paid to know by the likes of Google to Amazon, Nike to Telefonica. Simon writes the industry must-read newsletter on all things mobile called ‘Fix’ with a free version called ‘Lite’. Trust me, you’ll want to hear what he says is coming and subscribe. Listen in to find out what the big platforms don’t want you to know about what they are getting up to and where the power really lies.
ABOUT SIMON (@simonbigpicture)
Simon is a ‘Northstar’ when I comes to navigating how the big platforms and the media world collide, repel and snuggle up each other. Running ‘addictive!’, the full service mobile agency, since 2010, Simon and the team offer everything needed to develop effective marketing campaigns that have mobile at their heart - strategy, creative, app & mobile site development and media. Currently focusing on building up his incredible newsletter, ‘Fix’, Simon is building a publishing empire that’s fast becoming a staple read for top social media execs to VCs around the world. Sign up for Fix Insider at addictivelondon.com.
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