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What Is "Good" Inventory?
Manage episode 454243657 series 3180373
Matt Wilson에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Matt Wilson 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode of Mostly Marketing with Matt Wilson, Matt teams up with John Costanza, Director of Programmatic at Silverback Advertising, to explore what truly makes ad inventory "good" in programmatic advertising. They dive into the role of The Trade Desk’s S&P 500 list, the use of premium versus open inventory, and why context matters in campaigns. From humorous takes on obscure ad placements to real-world insights on connected TV and in-app advertising, this episode offers a fresh look at how to balance ad quality with audience targeting. Perfect for marketers seeking to optimize their programmatic strategy!
147 에피소드
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