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Alex Berger: “Branding is What People Say About You When You’re not in the Room”
Manage episode 406409451 series 3521512
longform conversations with supertalents in music, film and writing. and Longform conversations with supertalents in music에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 longform conversations with supertalents in music, film and writing. and Longform conversations with supertalents in music 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
I speak with Alex Berger, Founder and Creative Director of Nashville-based creative agency Weird Candy. He's shepherded the visual translation of artists like The Critical and Yot Club as well as tastemaker labels like War Buddha and 3 Sirens. We kick off this conversation with Alex offering a impromptu brand appraisal of... me. And with that we jump into a discussion of why artists have such a hard time tackling the necessity of articulating their particular flavor in a succinct and relatable way. I’m not gonna say this turned into a therapy session, but Alex did help me reframe this piece of the artist game in a way that was both empowering and actionable.
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