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MSMR 004 - Scrappy Marketing Tactics for Restaurant Tech Startups with Kevin Jaskolka of Checkmate
Manage episode 434674802 series 3593615
Popcorn GTM에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Popcorn GTM 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In episode four of the 'Morning Sam Morning Ralph' podcast, hosts Paul Molinari and Chad Horn discuss scrappy marketing tactics for restaurant technology startups, emphasizing practical, resourceful strategies over expensive campaigns. They are joined by Kevin Jaskolka, SVP of marketing at Checkmate, who shares insights from his 25 years of experience. Topics covered include the importance of pivoting based on customer needs, demand generation, leveraging trade shows and trade publications effectively, the utility of case studies, and the role of PR and social media. They stress the value of having a fractional agency over specialized hires in the early stages and discuss the concept of lifetime value to customer acquisition cost (LTV to CAC) for evaluating marketing ROI.
6 에피소드
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