#1103 Boost Your Small Business with Bundles That Build Real Connections| | Jennie Wright

More than a Few Words

I know you own your own business. You're in there working it all the time, but I'm going to let you in on a secret, smart business owners don't do it alone, we. We find partners who are focused on the same markets and have similar objectives. Sometimes that's an interview on a podcast, and sometimes it's collaborating on a bundle.

I wanted to know more about what makes bundles so effective, so I spent some time chatting with Jennie Wright, co-founder of Many Bundles. Talking with her gave me new ideas for how to partner with others, bundle resources, and build stronger connections with audiences.

Bundles and Summits: What's the Difference - Summits are essentially collections of expert interviews shared over a few days, with contributors promoting the event to their audiences. Bundles, on the other hand, skip the interviews and focus on offering high-value products—like courses, masterclasses, or tools—available exclusively for the bundle's duration. Both approaches drive organic growth, giving participants access to new audiences without the expense of paid ads.

Why Bundles Work So Well - They create a "leapfrog effect," accelerating your business growth by putting your offers in front of highly targeted audiences. Jennie emphasized that this strategy builds credibility and grows your email list more effectively than traditional lead magnets, which often get lost in the noise of today’s crowded digital landscape.

The Game-Changing Ultra Bundle Model - Jennie’s Many Bundles team has reimagined the typical bundle format with a 90-day model. Instead of a short burst of promotion, contributors get three months of exposure. New products are continually added, increasing the bundle’s value and giving participants more time to market at their own pace. This slower, steadier approach creates opportunities for long-term discovery while reducing the stress of traditional bundle deadlines.

Keys to Bundle Success Jennie shared practical advice for anyone looking to participate in a bundle: ensure your audience aligns with the bundle’s target market, prepare a strong product or freebie that isn’t already freely available elsewhere, and be ready to promote. Having professional assets like a bio, headshot, and lead magnet prepared is essential to standing out.

Bundles Build Community - Beyond lead generation, bundles foster collaboration among contributors. Through contributor hubs, participants can connect, network, and even swap podcast guest spots. This community aspect transforms a marketing tactic into a relationship-building opportunity. For me, being part of a bundle isn’t just about leads—it’s about relationships.

The Many Bundles 90-day model has been a fantastic way to connect with new audiences and collaborate with like-minded entrepreneurs. If you’re looking for an organic, low-cost way to grow your business, bundles might just be the perfect fit. Want to learn more? Check out the link in the show notes and explore how you can get involved. GET THE BUNDLE -