mnetoday에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 mnetoday 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
mnetoday에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 mnetoday 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Audio magazine about people who make a difference. Broadcasting in English from Montenegro.
mnetoday에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 mnetoday 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Audio magazine about people who make a difference. Broadcasting in English from Montenegro.
Saša Ilić is a Serbian-Australian goalkeeper who moved Montenegro in late ‘00. In this interview, Sasa speaks about his football playing career path, life challenges, reinventing himself, and his move to Montenegro, where he started a hospitality business.
He is known around the world as Fatboy Slim. And here we go, simple and casual, Norman Cook is standing in front of us ready to answer our shortlist of questions. It was a brief conversation, but you can feel the vibe, the mood, and values in life, filled with a self-created sense. @fatboyslim Watch our Youtube channel http://bit.ly/2RtwqoA…
Billions of dollars are being invested in replicating the human brain. But will machine eventually totally replicate a human, including creativity? In this interview, we are asking Dr. Ahmed Elgammal, director of the Art & AI Laboratory, Rutgers University, and Founder & CEO, Artrendex about how AI, human creativity and art intelligence can coexist. How far AI potentially can go and how human art can benefit from it?…
Luisa Beccaria represents the contemporary female dreamer. Her collections are timeless. In this interview, we speak about her view about Generation Z and "Romantic fantasy", environmentally conscious collections, and the idea of perfect happiness.
In this episode, we are talking with Taylor Nikolai - a Snapchat star about content creation, social media trends, and the other side of being a creator.Follow us on social media: Website - https://mne.today/ LinkedIn - https://www.linkedin.com/company/mnet... Instagram - https://www.instagram.com/mnetoday/ Facebook - https://www.facebook.com/mne.today/ Telegram - https://t.me/mnetoday Twitter - https://twitter.com/mnetoday Pinterest - https://www.pinterest.com/mnetoday/…
Out of many possible options where to start luxury yacht charter business, she chose Montenegro. In this interview, Judith will explain why, what challenges are on the way and what HNWIs expect from experiences in this country.
Rami Kadi is a contemporary couturier, who is passionate about modern tailoring and using technology and innovation in his work, which eventually brought him a rapid international recognition. We asked Rami about his latest experiments with texture and design, the best advice that he had ever received from Starch Foundation, and what inspires him for creative thinking in his work.…
Estonian e-Residency provides digital entrepreneurs with the freedom to establish and manage an EU-based company from anywhere in the world. In this video, we are talking with Ott Vatter - director of this project about current trends and opportunities for digital entrepreneurs in the EU.
Bill is an American jazz saxophonist, who was a member of the Miles Davis group. Bill Evans plays tenor and soprano saxophones. He has recorded over 17 solo albums and received two Grammy Award nominations. He recorded an award-winning album called Bill Evans – Vans Joint with the WDR Big Band in 2009.…
The New York Times has called Peter Shankman “a rockstar who knows everything about social media and then some.” He is a 5x best selling author, entrepreneur and corporate keynote speaker, focusing on customer service and the new and emerging customer and neurotypical economy. In this episode, we are talking about brands and consumers.…
Sam Conniff Allende is a multi-award winning serial social entrepreneur, and co-founder and former CEO of Livity, Don’t Panic and Live Magazine. We were talking with Sam about entrepreneurship and what does it mean to be a pirate nowadays.
Anab Jain imagines and builds future worlds we can experience in the present moment. We talked to Anab about modern technologies, the future, and current times.
This is a record of Gary Vee speech from the stage at WCIT 2019 in Yerevan, Armenia. Gary speaks about modern trends and the importance of being social.
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